“There is so much advertising these days, it’s hard to know what’s real. Advertising and Marketing tactics may make me consider a company or visit their website, but brand and testimonials would make me hire them.” This, at its core, is the difference between a strong brand vs. advertising vs. marketing. And this…from a Brand Believer who responded to our … Read More
Intel Branding—Past, Present and… Keeping Up with the Future
2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Ask the Experts: Use strategic thinking in retail marketing – From the News and Observer
The retail rush between Thanksgiving and Christmas is over, and it’s full steam ahead for making sales in the new year. But is there a one-size-fits-all marketing strategy for retail businesses? Wendy Coulter, founder and CEO of Hummingbird Creative in Cary, says marketing a retail business begins with strategic thinking. “The very, very first thing you need to understand is … Read More