Popeye eats spinach to become stronger. Marathon runners carbo-load with pasta before a race. People go on vacations to relax and recharge. And if you’re a B2B company, you are the spinach… the pasta… and the vacation. Your company’s mission is to make your clients feel better about themselves when they conduct business with you. B2B branding solves your clients’ … Read More
The Importance of Being Authentic to Branding a B2B Service Business
Keeping It Real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More