Hummingbird Creative Group Launches New Brand Platform for Wake Oasis Coffee

Hummingbird CreativeAnnouncements, Articles, Branding & Creative, Clients, Web Services

Cary, NC – November 17, 2021 – Hummingbird Creative Group has launched a new branding concept for Wake Oasis Coffee (https://wakeoasiscoffee.com/).  The Hummingbird team has defined brand strategy, developed a sustainable brand messaging and creative platform that differentiates the brand in the marketplace, and begun implementing marketing tactics for Wake Oasis Coffee. In an effort to integrate all the franchise’s … Read More

Why Your Brand Should Take a Stand: Lessons from Alcohol Giant Diageo

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Culture

Each year brings new challenges for business brands. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate the four areas of branding that Hummingbird concentrates on with its own clients—strategy, identity, awareness and loyalty. The companies in our series stand … Read More

Stability and Disruption: Branding Lessons from Netflix

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Social Media

Every year has its challenges. But guess what? As long as we’re in business, it will never be over – there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate the four areas of branding … Read More

King Arthur Baking Company: Branding for Every Baker

Rita LewisAdvertising & Marketing, Branding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Corporate Identification, Creative Direction, Graphic Design, Image, Social Media, Storytelling

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Protect Your Brand Identity At All Costs

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

brand identity

Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More

Rebranding—The Time Might Be Now!

Hummingbird CreativeBranding & Creative, Corporate Identification, Creative Direction, Uncategorized

rebranding

A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More

Corporate Social Responsibility—Are You Doing It?

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Public Relations, Uncategorized

corporate social responsibility

All of the largest U.S. companies are engaged in some type of corporate social responsibility (CSR) program. CSR activities include charitable donations, corporate sponsorships, pro bono work hours and participating or leading fundraisers…  And the activities usually focus on environmental, social or economic causes. But it is not only the big corporations that engage in CSR activities. In today’s rapidly … Read More

Smart Branding For Biotech And Pharma Startups

Hummingbird CreativeBranding & Creative, Corporate Identification, Storytelling, Uncategorized

biotech and pharma

Biotech and pharma startups often overlook the importance of branding efforts during the early stages of their development. This is not uncommon… Usually the initial team consists of a professor at a university and maybe a few other essential professionals. Some of these include additional researchers, accountants, attorneys and regulatory experts. Each must carry the lion’s share of early startup … Read More

Smart Branding For Manufacturers And Distributors

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Manufacturing and Distributing, Storytelling, Uncategorized

smart branding

The relationship between manufacturers and distributors is like milk and honey… cookies and cream… tequila and lime (hold the worm). These entities work in harmony and even complement each other. But the relationship between the two is evolving as more and more manufacturers choose to go directly to the consumer—effectively bypassing distributors. And the elephants in the room such as … Read More

Smart Branding for General Contractors and Subcontractors

Hummingbird CreativeBranding & Creative, Business Strategy, Construction, Corporate Identification, Creative Direction, Uncategorized

general contractors and subcontractors

One thing is certain, the economic future of the Triangle is… hot, hot, hot. Yes, Raleigh, Durham, Chapel Hill and surrounding areas are on fire, and this can only mean good things for both general contractors and subcontractors in the area. But don’t just take our word for it… A slew of recent polls rank the Triangle with some very … Read More