Marketing After a Merger or Acquisition

Hummingbird CreativePost Merger-Acquisition Marketing

Kymanox logo family with white lettering on a blue backround-example of marketing after merger or acquisition.

Marketing after a merger or acquisition shouldn’t be an afterthought. In fact, when you’re planning to acquire or merge with another company, it’s important to set aside a budget for integrating the marketing process.  “Mergers and acquisitions (M&A) are fast-paced, high-stakes, time-intensive events. M&A integrations can often be extremely complicated due to the level of interdependencies throughout the entire organization, … Read More

Protect Your Brand Identity At All Costs

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

brand identity

Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More

Rebranding—The Time Might Be Now!

Hummingbird CreativeBranding & Creative, Corporate Identification, Creative Direction, Uncategorized

rebranding

A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More

Corporate Social Responsibility—Are You Doing It?

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Public Relations, Uncategorized

corporate social responsibility

All of the largest U.S. companies are engaged in some type of corporate social responsibility (CSR) program. CSR activities include charitable donations, corporate sponsorships, pro bono work hours and participating or leading fundraisers…  And the activities usually focus on environmental, social or economic causes. But it is not only the big corporations that engage in CSR activities. In today’s rapidly … Read More

Smart Branding for General Contractors and Subcontractors

Hummingbird CreativeBranding & Creative, Business Strategy, Construction, Corporate Identification, Creative Direction, Uncategorized

general contractors and subcontractors

One thing is certain, the economic future of the Triangle is… hot, hot, hot. Yes, Raleigh, Durham, Chapel Hill and surrounding areas are on fire, and this can only mean good things for both general contractors and subcontractors in the area. But don’t just take our word for it… A slew of recent polls rank the Triangle with some very … Read More

Smart Branding In The Real Estate Market

Hummingbird CreativeBranding & Creative, Corporate Identification, Real Estate, Uncategorized

smart branding

There is one truism in creating and building a real estate brand: One size does not fit all. There is no magic checklist or software program that will produce a perfect real estate brand… because smart branding is both science and art. The science is making sure your company can be found (physically, yes, but also your website and social … Read More

Building A Long-Term Brand Identity

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Uncategorized

brand identity

Branding and building a long-term brand identity are not mutually exclusive from marketing goals. But they are birds of the same feather. For example, McDonald’s spends millions of dollars on marketing campaigns for the reintroduction of the McRib sandwich every year. But we universally recognize those golden arches as the company’s logo. Branding and brand identity can be accomplished using … Read More

Leveraging Digital Communities When Branding Healthcare Businesses

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Public Relations, Social Media, Technology, Uncategorized

digital communities

Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More

The Importance of Being Authentic to Branding a B2B Service Business

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Corporate Identification, Public Relations, Uncategorized

being authentic

Keeping It Real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? Start With A … Read More