The Importance of Being Authentic to Branding a B2B Service Business

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Public Relations, Uncategorized

being authentic

keeping it real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More

Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

corporate ID materials

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? start with a … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. try a hot toddy, dear Alexa lost her voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Brand Vocabulary Matters

Hummingbird CreativeBranding & Creative

speaking the same language as your customers So you’re a business trying to get your name out there. Hurtle one: being discovered. You’ve spent hundreds of hours working on your service, message and story– now, it’s time to share with the world. Here’s where you might stumble; because you’ve spent the time cementing the value of your product so you can crystalize … Read More

Expand Your Business, Be a Global Brand

Hummingbird CreativeBranding & Creative

global brand

To build a global brand, you need to do more than just launch a website that can be accessed anywhere in the world or put up social media accounts that you think anyone can find. Launching your brand across borders takes work and an deep understanding of your customer base and cultural needs. As with any form of branding, you … Read More

Inconsistent Branding and New Coke

Hummingbird CreativeBranding & Creative

New Coke is considered by many to be the greatest brand failure ever. This inconsistent branding rose from Coke’s desire to regain market share after customers seemed to prefer the sweeter taste of rival Pepsi-Cola, and in an effort to boost slumping sales in the early 1980s. The public went nuts. People were absolutely devastated by the change and that … Read More

Brand on a Budget

Hummingbird CreativeBranding & Creative

With giant brands like Google, Lego and Disney dominating their markets, it can be hard to believe it’s possible to brand on a budget. There’s an old adage that you need to be prepared to spend either a lot of money or a lot of time to build your brand. When you don’t have the biggest budget available for branding, … Read More

Brand Identity: The Face of Your Business

Hummingbird CreativeBranding & Creative

Having a strong brand is crucial when differentiating yourself from your competitors and it helps steer business decisions. If you’re working to build your brand identity for your business– no matter if it’s the first or fourth time– it can seem overwhelming and difficult to know where to start. A great first step to creating your brand identity is to … Read More