Marketing after a merger or acquisition shouldn’t be an afterthought. In fact, when you’re planning to acquire or merge with another company, it’s important to set aside a budget for integrating the marketing process. “Mergers and acquisitions (M&A) are fast-paced, high-stakes, time-intensive events. M&A integrations can often be extremely complicated due to the level of interdependencies throughout the entire organization, … Read More
Protect Your Brand Identity At All Costs
Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More
Smart Branding for General Contractors and Subcontractors
One thing is certain, the economic future of the Triangle is… hot, hot, hot. Yes, Raleigh, Durham, Chapel Hill and surrounding areas are on fire, and this can only mean good things for both general contractors and subcontractors in the area. But don’t just take our word for it… A slew of recent polls rank the Triangle with some very … Read More
Building A Long-Term Brand Identity
Branding and building a long-term brand identity are not mutually exclusive from marketing goals. But they are birds of the same feather. For example, McDonald’s spends millions of dollars on marketing campaigns for the reintroduction of the McRib sandwich every year. But we universally recognize those golden arches as the company’s logo. Branding and brand identity can be accomplished using … Read More