Highlights from Wendy Coulter’s interview on Light Source Education podcast with Andres Quintana. Hummingbird Creative Group’s Founder and CEO Wendy Coulter enjoyed an insightful discussion with Andres Quintana, owner of Light Source Eyewear and Accessories. The topic of this educational podcast was: Smart Branding For Eye Care Professionals. During a 30-minute high-level discussion, they covered several marketing and branding challenges … Read More
Sustainability Branding: Who Cares?
Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares? The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies. Smart sustainability branding is not being embraced … Read More
Smart Branding In The Beverage industry
Maybe you’ve noticed… North Carolina is experiencing tremendous growth in the beverage industry, including wine and craft beer. Some quick facts: Did you know that, due to its diverse topography—along with the five distinct federal Viticultural Areas across the state—North Carolina is the only place in the world where every type of wine grape is cultivated? Today, North Carolina wine … Read More
Smart Branding…How Manufacturers and Distributors Can Compete With Amazon
Let’s face it, the elephant in the room—and indeed all over the world—is Amazon. They aren’t big for no reason. Customers like the convenience of 24-hour shopping at the click of a button, and Amazon sells just about everything. At first it was books, then everyday items like clothes and toys and electronics. But now it’s creating original shows and … Read More
Rebranding—The Time Might Be Now!
A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More
Corporate Social Responsibility—Are You Doing It?
All of the largest U.S. companies are engaged in some type of corporate social responsibility (CSR) program. CSR activities include charitable donations, corporate sponsorships, pro bono work hours and participating or leading fundraisers… And the activities usually focus on environmental, social or economic causes. But it is not only the big corporations that engage in CSR activities. In today’s rapidly … Read More
Smart Branding For Biotech And Pharma Startups
Biotech and pharma startups often overlook the importance of branding efforts during the early stages of their development. This is not uncommon… Usually the initial team consists of a professor at a university and maybe a few other essential professionals. Some of these include additional researchers, accountants, attorneys and regulatory experts. Each must carry the lion’s share of early startup … Read More
Smart Branding For Manufacturers And Distributors
The relationship between manufacturers and distributors is like milk and honey… cookies and cream… tequila and lime (hold the worm). These entities work in harmony and even complement each other. But the relationship between the two is evolving as more and more manufacturers choose to go directly to the consumer—effectively bypassing distributors. And the elephants in the room such as … Read More
Smart Branding In The Real Estate Market
There is one truism in creating and building a real estate brand: One size does not fit all. There is no magic checklist or software program that will produce a perfect real estate brand… because smart branding is both science and art. The science is making sure your company can be found (physically, yes, but also your website and social … Read More
Leveraging Digital Communities When Branding Healthcare Businesses
Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More