Smart Branding For The Three Os: Opticians, Optometrists and Ophthalmologists

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

smart branding for eye care professionals

Highlights from Wendy Coulter’s interview on Light Source Education podcast with Andres Quintana. Hummingbird Creative Group’s Founder and CEO Wendy Coulter enjoyed an insightful discussion with Andres Quintana, owner of Light Source Eyewear and Accessories. The topic of this educational podcast was: Smart Branding For Eye Care Professionals. During a 30-minute high-level discussion, they covered several marketing and branding challenges … Read More

Sustainability Branding: Who Cares?

Hummingbird CreativeBranding & Creative, Corporate Identification, Uncategorized

sustainability branding

Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares?  The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies.  Smart sustainability branding is not being embraced … Read More

Smart Branding In The Beverage industry

Hummingbird CreativeBranding & Creative, Business Strategy, Uncategorized

beverage industry

Maybe you’ve noticed… North Carolina is experiencing tremendous growth in the beverage industry, including wine and craft beer.  Some quick facts:  Did you know that, due to its diverse topography—along with the five distinct federal Viticultural Areas across the state—North Carolina is the only place in the world where every type of wine grape is cultivated?  Today, North Carolina wine … Read More

Smart Branding…How Manufacturers and Distributors Can Compete With Amazon

Hummingbird CreativeBranding & Creative, Corporate Identification, Manufacturing and Distributing, Uncategorized

smart branding

Let’s face it, the elephant in the room—and indeed all over the world—is Amazon. They aren’t big for no reason. Customers like the convenience of 24-hour shopping at the click of a button, and Amazon sells just about everything. At first it was books, then everyday items like clothes and toys and electronics. But now it’s creating original shows and … Read More

Rebranding—The Time Might Be Now!

Hummingbird CreativeBranding & Creative, Corporate Identification, Creative Direction, Uncategorized

rebranding

A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More

Corporate Social Responsibility—Are You Doing It?

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Public Relations, Uncategorized

corporate social responsibility

All of the largest U.S. companies are engaged in some type of corporate social responsibility (CSR) program. CSR activities include charitable donations, corporate sponsorships, pro bono work hours and participating or leading fundraisers…  And the activities usually focus on environmental, social or economic causes. But it is not only the big corporations that engage in CSR activities. In today’s rapidly … Read More

Branding For Biotech And Pharma Startups

Hummingbird CreativeBranding & Creative, Corporate Identification, Storytelling, Uncategorized

Biotech Scientist in a white coat and blue latex gloves sitting at a table counting cash-view of hands and torso.

Branding for Biotech and Pharma startups is often overlooked during the early stages of development. This is not uncommon… Usually the initial team consists of a professor at a university and maybe a few other essential professionals. Some of these include additional researchers, accountants, attorneys and regulatory experts. Each must carry the lion’s share of early startup work. Research is … Read More

Brand Storytelling For Manufacturers And Distributors

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Manufacturing and Distributing, Storytelling, Uncategorized

A cup of coffee sitting and a note saying "Do you have a story to tell?" referring to brand storytelling for manufacturers and distributors.

Brand storytelling for manufacturers and distributors means identifying ways to be memorable and connect on an emotional level with their target audience, and using their size and vast resources to do it. The manufacturers and distributors who do it well are, of course, highly visible companies. But they didn’t get their by accident. They established the emotional tie early on … Read More

Smart Branding In The Real Estate Market

Hummingbird CreativeBranding & Creative, Corporate Identification, Real Estate, Uncategorized

smart branding

There is one truism in creating and building a real estate brand: One size does not fit all. There is no magic checklist or software program that will produce a perfect real estate brand… because smart branding is both science and art. The science is making sure your company can be found (physically, yes, but also your website and social … Read More

Leveraging Digital Communities When Branding Healthcare Businesses

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Public Relations, Social Media, Technology, Uncategorized

digital communities

Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More