Keys to Understanding & Building a Brand Ritual

Hummingbird CreativeBranding & Creative

Oreos - Hummingbird Creative Group - Brand Ritual

● Set the Scene Explain clearly and concisely, where and when this brand ritual is typically enjoyed. This is important for introducing a new concept. ● Perform the ritual ● Demonstrate how someone should interact with your product by performing the ritual in your marketing efforts. Seeing the process will make it easier for consumers to re-enact the ritual. ● … Read More