Why Your Brand Should Take a Stand: Lessons from Alcohol Giant Diageo

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Culture

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Stability and Disruption: Branding Lessons from Netflix

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Social Media

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Behind Every Marketing Effort, There’s BIG Strategy

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, case studies, Clients, Market Research

When people think of marketing, they think of social media… logo design… email campaigns. The fun stuff! Those activities are essential to your marketing. Without them, you couldn’t get your service, product or brand in front of your target customers.  But behind every good tactic there has to be a Why. Why are you doing what you’re doing? Before you … Read More

Corporate Social Responsibility—Are You Doing It?

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Public Relations, Uncategorized

corporate social responsibility

All of the largest U.S. companies are engaged in some type of corporate social responsibility (CSR) program. CSR activities include charitable donations, corporate sponsorships, pro bono work hours and participating or leading fundraisers…  And the activities usually focus on environmental, social or economic causes. But it is not only the big corporations that engage in CSR activities. In today’s rapidly … Read More

Smart Branding For Manufacturers And Distributors

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Manufacturing and Distributing, Storytelling, Uncategorized

smart branding

The relationship between manufacturers and distributors is like milk and honey… cookies and cream… tequila and lime (hold the worm). These entities work in harmony and even complement each other. But the relationship between the two is evolving as more and more manufacturers choose to go directly to the consumer—effectively bypassing distributors. And the elephants in the room such as … Read More

B2B Branding: Your Customers Are Researching Their Options…

HummingbirdBranding & Creative, Corporate Identification, Uncategorized

B2B branding

The B2B market is as competitive as it’s ever been… and the landscape is changing rapidly. As more companies downsize and try to save on costs, the costs of goods and services is one of the first line items to be reconsidered. Increased competition is challenging traditional long-term relationships with suppliers. Yes, even today, your B2B competitor is trying to … Read More

Building A Long-Term Brand Identity

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Uncategorized

brand identity

Branding and building a long-term brand identity are not mutually exclusive from marketing goals. But they are birds of the same feather. For example, McDonald’s spends millions of dollars on marketing campaigns for the reintroduction of the McRib sandwich every year. But we universally recognize those golden arches as the company’s logo. Branding and brand identity can be accomplished using … Read More

Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. Try A Hot Toddy, Dear Alexa Lost Her Voice This hilarious Super Bowl LII commercial conjures … Read More