Corporate Social Responsibility—Are You Doing It?

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Public Relations, Uncategorized

corporate social responsibility

All of the largest U.S. companies are engaged in some type of corporate social responsibility (CSR) program. CSR activities include charitable donations, corporate sponsorships, pro bono work hours and participating or leading fundraisers…  And the activities usually focus on environmental, social or economic causes. But it is not only the big corporations that engage in CSR activities. In today’s rapidly … Read More

Smart Branding For Manufacturers And Distributors

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Manufacturing and Distributing, Storytelling, Uncategorized

smart branding

The relationship between manufacturers and distributors is like milk and honey… cookies and cream… tequila and lime (hold the worm). These entities work in harmony and even complement each other. But the relationship between the two is evolving as more and more manufacturers choose to go directly to the consumer—effectively bypassing distributors. And the elephants in the room such as … Read More

B2B Branding: Your Customers Are Researching Their Options…

HummingbirdBranding & Creative, Corporate Identification, Uncategorized

B2B branding

The B2B market is as competitive as it’s ever been… and the landscape is changing rapidly. As more companies downsize and try to save on costs, the costs of goods and services is one of the first line items to be reconsidered. Increased competition is challenging traditional long-term relationships with suppliers. Yes, even today, your B2B competitor is trying to … Read More

Building A Long-Term Brand Identity

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Uncategorized

brand identity

Branding and building a long-term brand identity are not mutually exclusive from marketing goals. But they are birds of the same feather. For example, McDonald’s spends millions of dollars on marketing campaigns for the reintroduction of the McRib sandwich every year. But we universally recognize those golden arches as the company’s logo. Branding and brand identity can be accomplished using … Read More

Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. try a hot toddy, dear Alexa lost her voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Brand and Logo, a Case of Mistaken Identity

Hummingbird CreativeBranding & Creative

nike brand logo hummingbird creative group

setting the record straight As a full-service branding agency, we hear the question frequently: “what’s the difference between a brand and a logo?” Many seem to think they’re one and the same– even some agencies! So, if even the professionals are confused about the difference, how can we expect our clients to understand? Many clients feel that they have a … Read More

Expand Your Business, Be a Global Brand

Hummingbird CreativeBranding & Creative

global brand

To build a global brand, you need to do more than just launch a website that can be accessed anywhere in the world or put up social media accounts that you think anyone can find. Launching your brand across borders takes work and an deep understanding of your customer base and cultural needs. As with any form of branding, you … Read More