Insights for Branding from Your Net Promoter Score

Hummingbird CreativeBranding & Creative

net promoter score hummingbird creative group

Using Your Net Promoter Score To Get Actionable Insights The Net Promoter Score has been– and continues to be– one of the most trusted metrics to measure how healthy your customer relationships are. It’s become the industry standard for measuring customer loyalty and serves as an alternative to traditional customer satisfaction research. The Net Promoter Score has been widely adopted … Read More

Brand and Logo, a Case of Mistaken Identity

Hummingbird CreativeBranding & Creative

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Setting The Record Straight As a full-service branding agency, we hear the question frequently: “what’s the difference between a brand and a logo?” Many seem to think they’re one and the same– even some agencies! So, if even the professionals are confused about the difference, how can we expect our clients to understand? Many clients feel that they have a … Read More

Expand Your Business, Be a Global Brand

Hummingbird CreativeBranding & Creative

global brand

Tackling the global market takes a steady hand and a deep understanding of cultures around the world to keep from making avoidable blunders. While, to some small degree, the widespread availability of the Internet has made it possible for all brands to become global, the Internet does not guarantee your brand will be able to go global. You need a strong core … Read More

Inconsistent Branding and New Coke

Hummingbird CreativeBranding & Creative

Consistent customer experiences and messaging strategies go a long way in building trust in your brand, but consistency can break down when your brand hyper focuses on developing tactics instead of aligning your brand with your core values. Inconsistent branding can harm your business by reducing sales from current and future customers who are unhappy about their experience, which can … Read More

Brand Identity: The Face of Your Business

Hummingbird CreativeBranding & Creative

Once you’ve developed a brand identity, it’s time to incorporate it into your marketing. Create content, take to social media and use language in line with your brand to bring your new brand identity to life. But, don’t forget the most important step. You can’t just turn loose a new brand and expect it to be perfect right out of … Read More

Protect Your Brand from Copycats

Hummingbird CreativeBranding & Creative

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1. Don’t Keep Your Web Content Open for Theft Web content is an often-overlooked part of your message when companies begin the trademarking process. An easy way to deter content thieves while having a heavy-weight champion of copyright infringement takedowns on your side is to create an account with the Digital Millennium Copyright Act (DMCA). This US copyright law was … Read More

Brand Ambition: Building a Personal Brand

Hummingbird CreativeBranding & Creative

Personal Branding Blog - Hummingbird Creative Group

Madonna perfected the art of change; in the decades she’s been in the limelight, the only thing that’s remained consistent is change. However, there’s always a method to the madness– never just arbitrary change for the sake of change. She’s changed to keep up with the times. Your personal brand can benefit from minor tweaks every now and again to … Read More

Build Your Brand with Brand Ambassadors

Hummingbird CreativeBranding & Creative

Build Brand Ambassadors - Girl with megaphone - Hummingbird Creative Group

Your ambassadors will give you valuable information on how to improve your program and your brand. Listen to them. Figure out what’s working and what isn’t to learn how you can deliver a better experience. where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your … Read More

Branding Hurdles with Mike Ganey

Hummingbird CreativeBranding & Creative, Podcast

Click here to listen on Stitcher Click here to listen on Google Play where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100   |   info@hummingbird-creative.com

Three Keys to Building Your Brand Purpose

Hummingbird CreativeBranding & Creative

Fist raised - Hummingbird Creative Group - Brand Purpose

  where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100   |   info@hummingbird-creative.com