Agencies tend to offer a team of people with different strengths, as opposed to hiring one person in a role inside a company. So, with the spend a company would normally use to cover one person’s salary, that company can buy a wealth of broad and deep expertise when working with an agency.
Hummingbird Creative Group Launches New Brand Platform for Wake Oasis Coffee
Cary, NC – November 17, 2021 – Hummingbird Creative Group has launched a new branding concept for Wake Oasis Coffee (https://wakeoasiscoffee.com/). The Hummingbird team has defined brand strategy, developed a sustainable brand messaging and creative platform that differentiates the brand in the marketplace, and begun implementing marketing tactics for Wake Oasis Coffee. In an effort to integrate all the franchise’s … Read More
Insights for Branding from Your Net Promoter Score
Using Your Net Promoter Score To Get Actionable Insights The Net Promoter Score has been– and continues to be– one of the most trusted metrics to measure how healthy your customer relationships are. It’s become the industry standard for measuring customer loyalty and serves as an alternative to traditional customer satisfaction research. The Net Promoter Score has been widely adopted … Read More
Brand and Logo, a Case of Mistaken Identity
Setting The Record Straight As a full-service branding agency, we hear the question frequently: “what’s the difference between a brand and a logo?” Many seem to think they’re one and the same– even some agencies! So, if even the professionals are confused about the difference, how can we expect our clients to understand? Many clients feel that they have a … Read More
Expand Your Business, Be a Global Brand
Tackling the global market takes a steady hand and a deep understanding of cultures around the world to keep from making avoidable blunders. While, to some small degree, the widespread availability of the Internet has made it possible for all brands to become global, the Internet does not guarantee your brand will be able to go global. You need a strong core … Read More
Inconsistent Branding and New Coke
Consistent customer experiences and messaging strategies go a long way in building trust in your brand, but consistency can break down when your brand hyper focuses on developing tactics instead of aligning your brand with your core values. Inconsistent branding can harm your business by reducing sales from current and future customers who are unhappy about their experience, which can … Read More
Brand Identity: The Face of Your Business
Once you’ve developed a brand identity, it’s time to incorporate it into your marketing. Create content, take to social media and use language in line with your brand to bring your new brand identity to life. But, don’t forget the most important step. You can’t just turn loose a new brand and expect it to be perfect right out of … Read More
Protect Your Brand from Copycats
1. Don’t Keep Your Web Content Open for Theft Web content is an often-overlooked part of your message when companies begin the trademarking process. An easy way to deter content thieves while having a heavy-weight champion of copyright infringement takedowns on your side is to create an account with the Digital Millennium Copyright Act (DMCA). This US copyright law was … Read More
Brand Ambition: Building a Personal Brand
Madonna perfected the art of change; in the decades she’s been in the limelight, the only thing that’s remained consistent is change. However, there’s always a method to the madness– never just arbitrary change for the sake of change. She’s changed to keep up with the times. Your personal brand can benefit from minor tweaks every now and again to … Read More
Build Your Brand with Brand Ambassadors
Your ambassadors will give you valuable information on how to improve your program and your brand. Listen to them. Figure out what’s working and what isn’t to learn how you can deliver a better experience. where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your … Read More
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