Click here to listen on Stitcher Click here to listen on Google Play where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100 | info@hummingbird-creative.com
Three Keys to Building Your Brand Purpose
where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100 | info@hummingbird-creative.com
Keys to Understanding & Building a Brand Ritual
● Set the Scene Explain clearly and concisely, where and when this brand ritual is typically enjoyed. This is important for introducing a new concept. ● Perform the ritual ● Demonstrate how someone should interact with your product by performing the ritual in your marketing efforts. Seeing the process will make it easier for consumers to re-enact the ritual. ● … Read More
Branding Hurdles: Eric Masters Interview
Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Eric Masters, VP of Marketing regarding Relias Learning branding hurdles they faced and how they overcame them. What is Branding? Wendy: So we’re here today with Eric Masters, VP of marketing at Relias Learning. Thank you so much for coming over. We really appreciate you taking … Read More
Branding Hurdles: Mike Ganey Interview
Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mike Ganey, VP of Marketing at House-Autry Mills regarding branding hurdles they faced there and how they overcame them. Mike: My name’s Mike Ganey. I’m the VP of marketing at House Autry Mills, which is a company that’s been around since 1812 down east. It’s a … Read More
Brand Management Hurdles: Mary Tomlinson Interview
Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mary Tomlinson, former Director of the Disney Institute regarding brand management hurdles faced there. Wendy: “We are here this morning with Mary Tomlinson, former Director of the Disney Institute. We wanted to talk with you about brand management hurdles you faced. Please give us a little bit of … Read More
Hummingbird Creative Group Strikes Gold!
Hummingbird Creative Group continues a tradition of stellar creativity by capturing yet another Davey Award in 2016! Distinguished from thousands of reputable creatives in media, advertising and marketing, Hummingbird Creative Group is recognized for the extraordinary web design for client Skysite Images. Overcoming challenges in time and limitations of technology, the project was successfully completed to the delight of the … Read More
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