NAWBO honors exceptional women leaders at 2023 national women’s business conference

Hummingbird CreativeAnnouncements, Articles, Awards

Wendy Coulter speaking as a Woman Business Owner of the Year Award Finalist in 2023

Wendy Coulter Is Recognized as a Woman Business Owner of the Year Award Finalist The National Association of Women Business Owners (NAWBO) recently wrapped up its National Women’s Business Conference, which culminates in an awards gala honoring exceptional women leaders. One of the top awards is Woman Business Owner of the Year that celebrates overall business excellence, and this year … Read More

Is Now the Right Time for Rebranding Your Company? 6 Signs To Help You Decide

Hummingbird CreativeBrand Value, Business Strategy, Rebranding

Rebranding your company is no small task. In a previous post, we discussed the hard questions to ask during the process — have your target audience’s core values changed? What about your “why”? Is the current branding truly reflective of all those you serve?  Asking those questions is a good place to start because your company needs to have a strategic … Read More

Smart Branding For The Three Os: Opticians, Optometrists and Ophthalmologists

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

smart branding for eye care professionals

Highlights from Wendy Coulter’s interview on Light Source Education podcast with Andres Quintana. Hummingbird Creative Group’s Founder and CEO Wendy Coulter enjoyed an insightful discussion with Andres Quintana, owner of Light Source Eyewear and Accessories. The topic of this educational podcast was: Smart Branding For Eye Care Professionals. During a 30-minute high-level discussion, they covered several marketing and branding challenges … Read More

Sustainability Branding: Who Cares?

Hummingbird CreativeBranding & Creative, Corporate Identification, Uncategorized

sustainability branding

Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares?  The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies.  Smart sustainability branding is not being embraced … Read More

Smart Branding In The Beverage industry

Hummingbird CreativeBranding & Creative, Business Strategy, Uncategorized

beverage industry

Maybe you’ve noticed… North Carolina is experiencing tremendous growth in the beverage industry, including wine and craft beer.  Some quick facts:  Did you know that, due to its diverse topography—along with the five distinct federal Viticultural Areas across the state—North Carolina is the only place in the world where every type of wine grape is cultivated?  Today, North Carolina wine … Read More

Protect Your Brand Identity At All Costs

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

brand identity

Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More

Stay Ahead Of The Disruptors With Real Estate Smart Branding

Hummingbird CreativeBranding & Creative, Business Strategy, Real Estate, Uncategorized

real estate smart branding

Advances in technology are changing the way traditional industries market to—and interact with—customers. Taxis are being replaced by Uber and Lyft. The medical industry is starting to embrace telemedicine. Car dealerships are being challenged by CarMax. And similar innovations are disrupting the real estate market. Real estate agents are facing fierce competition from for-sale-by-owner (FSBO) listings, as well as larger … Read More

Telemedicine Is Here To Stay… What’s Your Brand?

Hummingbird CreativeBranding & Creative, Medical and Pharma, Technology, Uncategorized

telemedicine

Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More

Smart Branding…How Manufacturers and Distributors Can Compete With Amazon

Hummingbird CreativeBranding & Creative, Corporate Identification, Manufacturing and Distributing, Uncategorized

smart branding

Let’s face it, the elephant in the room—and indeed all over the world—is Amazon. They aren’t big for no reason. Customers like the convenience of 24-hour shopping at the click of a button, and Amazon sells just about everything. At first it was books, then everyday items like clothes and toys and electronics. But now it’s creating original shows and … Read More

Rebranding—The Time Might Be Now!

Hummingbird CreativeBranding & Creative, Corporate Identification, Creative Direction, Uncategorized

rebranding

A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More