Stability and Disruption: Branding Lessons from Netflix

Rita LewisBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Social Media

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

King Arthur Baking Company: Branding for Every Baker

Rita LewisAdvertising & Marketing, Branding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Corporate Identification, Creative Direction, Graphic Design, Image, Social Media, Storytelling

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Top 10 Ways to Grow Your Brand During Crisis and Beyond

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Graphic Design, Market Research, Social Media

“At a time when decision-making and the trade-offs of running a business are more challenging than ever, and the need for leaders to advocate for all stakeholders has never been more paramount, [we are] here to light the path forward.” Apple or Berkshire Hathaway, reassuring investors? No—Fortune Magazine, soliciting subscribers… and offering to help. As we experience a flood of crises—in … Read More

Hummingbird Wins Big at Davey and MarCom Awards

Hummingbird CreativeAdvertising & Marketing, Announcements, Awards, Branding & Creative, Clients, Graphic Design

The Academy of Interactive and Visual Arts (AIVA) have announced the winners of the 2019 Davey Awards and Hummingbird Creative Group is proud to have won a Silver Award for Kymanox branding! Named for when David defeated Goliath with a big idea and a little rock, the annual International Davey Awards honors the achievements of the “Creative Davids” who get … Read More

Sustainability Branding: Who Cares?

HummingbirdBranding & Creative, Corporate Identification, Uncategorized

sustainability branding

Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares?  The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies.  Smart sustainability branding is not being embraced … Read More

Protect Your Brand Identity At All Costs

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

brand identity

Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More

Smart Branding…How Manufacturers and Distributors Can Compete With Amazon

HummingbirdBranding & Creative, Corporate Identification, Manufacturing and Distributing, Uncategorized

smart branding

Let’s face it, the elephant in the room—and indeed all over the world—is Amazon. They aren’t big for no reason. Customers like the convenience of 24-hour shopping at the click of a button, and Amazon sells just about everything. At first it was books, then everyday items like clothes and toys and electronics. But now it’s creating original shows and … Read More

Rebranding—The Time Might Be Now!

HummingbirdBranding & Creative, Corporate Identification, Creative Direction, Uncategorized

rebranding

A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More

Corporate Social Responsibility—Are You Doing It?

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Public Relations, Uncategorized

corporate social responsibility

All of the largest U.S. companies are engaged in some type of corporate social responsibility (CSR) program. CSR activities include charitable donations, corporate sponsorships, pro bono work hours and participating or leading fundraisers…  And the activities usually focus on environmental, social or economic causes. But it is not only the big corporations that engage in CSR activities. In today’s rapidly … Read More

Smart Branding For Biotech And Pharma Startups

HummingbirdBranding & Creative, Corporate Identification, Storytelling, Uncategorized

biotech and pharma

Biotech and pharma startups often overlook the importance of branding efforts during the early stages of their development. This is not uncommon… Usually the initial team consists of a professor at a university and maybe a few other essential professionals. Some of these include additional researchers, accountants, attorneys and regulatory experts. Each must carry the lion’s share of early startup … Read More