Agencies tend to offer a team of people with different strengths, as opposed to hiring one person in a role inside a company. So, with the spend a company would normally use to cover one person’s salary, that company can buy a wealth of broad and deep expertise when working with an agency.
Why Brand Strength Matters — 4 Significant Effects on B2B and B2C Businesses
Hummingbird’s 2021 survey of marketing decision-makers revealed their belief that having a strong brand is important partly because they see buyers of their organizations — both business-to-business (B2B) and business-to-consumer (B2C) — as requiring their providers to have a strong brand.
Wondering Why Business Leaders Should Embrace Brand Development? Here Are 3 Good Reasons
Roughly 35% of final decision-makers for marketing spending are Disengaged Doubters, and 78% of Disengaged Doubters are more likely to be in senior leadership or ownership roles in the organizations they represent. This segment from our 2021 study isn’t generally familiar with branding development or interested in making it a priority…but they’re in a powerful position when it comes to … Read More
Branding Strategy — How To Build Strong Brands for Maximum Business Value
Would you agree that having a strong brand is critical if you want your business to be a market leader? If you said yes, you’re in the majority…along with 86% of the professional leaders Hummingbird surveyed in 2021. Our survey was part of a larger initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect … Read More
Building a Strong Brand Presence? Incorporate 4 Key Elements
Hummingbird’s 2021 initiative to understand how professionals think about a strong brand revealed some surprising statistics: 35% of respondents said they aren’t sure they know all the elements of a strong brand. Among those who aren’t as familiar with brand development and are less likely to prioritize it (we call those Disengaged Doubters), the number is even higher! 63% said … Read More
Hummingbird Creative Group Reveals Secrets to Branding Strategy
In 2021, Hummingbird embarked on an initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect to branding. We partnered with Audience Audit Inc to design a study exploring how professionals think about the value of a strong brand and the characteristics they associate with strong brands. Among 153 participants in our study, all had … Read More
Know. Like. Trust.
Today I got a call from a colleague asking me to speak in a few weeks about lead generation and the tools available to help facilitate a successful lead gen program. I told him there certainly is a lot to talk about around these tools. This led me to think about how in a world of automation, it’s easy for … Read More
Moments of value, moments of joy
At this point, you all should know I am a fan of value. From the value companies provide customers to developing a strong value proposition — from defining core values to increasing the value of a business — value is something front of mind for most of us in the business world. And what about the value of a moment? A … Read More
Expert Opinion: What Branding Does for Transferable Business Value
Remember the Wizard? His brand seemed so upscale, so hip. The all-powerful Oz had a great thing going until Toto yanked on that curtain. But even then you had to admire the guy’s ingenuity—he created lots of buzz about Emerald City just by branding it correctly. At Hummingbird, we believe that branding should add more than a little gold dust … Read More
Branding Poshmark: Now THIS Is How You Do Voice of the Customer
2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More