The Importance of Being Authentic to Branding a B2B Service Business

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Public Relations, Uncategorized

being authentic

keeping it real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More

Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

corporate ID materials

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? start with a … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. try a hot toddy, dear Alexa lost her voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Choosing a Corporate Color

Wendy CoulterCorporate Identification

In order to choose a corporate color, you must first have an understanding of what color is and how different colors affect people psychologically. The sun emits a wide spectrum of electromagnetic radiation, which then carries varying wavelengths and frequencies. These wavelengths can be high frequency– such as x-rays and infrared waves– or they can be low frequency– like radio … Read More

Brand Vocabulary Matters

Hummingbird CreativeBranding & Creative

speaking the same language as your customers So you’re a business trying to get your name out there. Hurtle one: being discovered. You’ve spent hundreds of hours working on your service, message and story– now, it’s time to share with the world. Here’s where you might stumble; because you’ve spent the time cementing the value of your product so you can crystalize … Read More

6 Signs You’re the Taylor Swift of Branding

Hummingbird CreativeBranding & Creative

taylor-swift-branding feature image

From country music to pop music to whatever she’s doing now, Taylor Swift is a powerhouse in the music industry. Just her name alone can sell out stadiums in mere minutes. Her success doesn’t just seem come from her talent but from how she markets herself and the brand she has built surrounding her name. With the release of her … Read More

A Bot Named Sue: Facebook Chatbots

Hummingbird CreativeBranding & Creative

facebook chatbots hummingbird creative group

As very few people know, Facebook released their version of a virtual assistant, M, in August 2015. Its was able to purchase items for users, arrange deliveries, reserve restaurant tables, make travel plans– things human personal assistants do. As of April 2017, it was only available to 10,000 users. That means, out of over one billion Facebook users, less than … Read More

Wendy Coulter Talks Branding on Lightsource Education Podcast

Hummingbird CreativePodcast

Listen as Wendy Coulter, CEO and president of Hummingbird Creative Group, talks branding with Andres Quintana of Lightsource Education Podcast.  Short on time? Check out the show notes below!  Make sure you listen to the podcast for more insights into bettering your brand!