Hummingbird Creative Group Honored with Hermes, Marcom, and Davey Awards

Hummingbird CreativeAwards, Branding & Creative

Cary-based agency receives accolades for creative design work from top industry awards organization Hummingbird Creative Group, a boutique branding agency located in Cary NC, is celebrating the results of the 2023 awards circuit, winning several industry awards recognizing the agency’s digital branding, marketing, and creative efforts.  The Association of Marketing and Communication Professionals (AMCP) presents the Hermes Awards to honor … Read More

The Difference Between A Strong Brand vs. Advertising vs. Marketing— Which Is Better for Service Providers?

Hummingbird CreativeAdvertising & Marketing, Brand Value, Thought Leadership

“There is so much advertising these days, it’s hard to know what’s real. Advertising and Marketing tactics may make me consider a company or visit their website, but brand and testimonials would make me hire them.” This, at its core, is the difference between a strong brand vs. advertising vs. marketing. And this…from a Brand Believer who responded to our … Read More

How Strong Branding and Core Values Alignment Help Service Providers Succeed

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

83% of respondents in our 2021 study said that a provider having a strong brand would either definitely or probably make them more likely to continue working with that provider. 79% said it would make them more likely to recommend the service provider to someone else. When an organization is looking for vendors, the aspects of a service provider’s brand … Read More

What Thought Leadership Is and How To Incorporate It Into Your Branding

Hummingbird CreativeBusiness Strategy, Thought Leadership

We designed our 2021 study to explore how professionals think about the value of a strong brand and what characteristics they associate with strong brands. All of the respondents rated the four aspects of branding — strategy, identity, awareness and loyalty — as very important. And all agreed on the top element of a strong brand: position of expertise or thought … Read More

4 Key Aspects of Branding: Brand Loyalty, Strategy, Awareness, and Identity

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

All the respondents in Hummingbird’s 2021 study embraced the importance of the four aspects of branding: loyalty, strategy, awareness, and identity. No matter which attitudinal segment the participants fit best in, they all agreed that these four aspects of branding are “very important.” At Hummingbird, we talk a lot about these aspects. We agree with the professionals we surveyed — … Read More

Prioritizing Brand Development: How to Make Your Brand a Priority

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

Would you say your organization considers brand building a high priority? Nearly 60% of respondents to our 2021 study say their organizations do, but we noticed big differences among the segmented groups: We asked these same leaders whether branding should be a priority in their organizations. Not surprisingly, 36% of Brand Believers agreed it should be while 28% of Metrics … Read More

Wondering Why Business Leaders Should Embrace Brand Development? Here Are 3 Good Reasons

Hummingbird CreativeBrand Value, Branding & Creative, Business Strategy, Thought Leadership

Roughly 35% of final decision-makers for marketing spending are Disengaged Doubters, and 78% of Disengaged Doubters are more likely to be in senior leadership or ownership roles in the organizations they represent. This segment from our 2021 study isn’t generally familiar with branding development or interested in making it a priority…but they’re in a powerful position when it comes to … Read More