2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. Try A Hot Toddy, Dear Alexa Lost Her Voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Choosing a Corporate Color

Wendy CoulterCorporate Identification

In order to choose a corporate color, you must first have an understanding of what color is and how different colors affect people psychologically. The sun emits a wide spectrum of electromagnetic radiation, which then carries varying wavelengths and frequencies. These wavelengths can be high frequency– such as x-rays and infrared waves– or they can be low frequency– like radio … Read More

Brand Vocabulary Matters

Hummingbird CreativeBranding & Creative

Speaking The Same Language As Your Customers So you’re a business trying to get your name out there. Hurtle one: being discovered. You’ve spent hundreds of hours working on your service, message and story– now, it’s time to share with the world. Here’s where you might stumble; because you’ve spent the time cementing the value of your product so you can crystalize … Read More

6 Signs You’re the Taylor Swift of Branding

Hummingbird CreativeBranding & Creative

taylor-swift-branding feature image

From country music to pop music to whatever she’s doing now, Taylor Swift is a powerhouse in the music industry. Just her name alone can sell out stadiums in mere minutes. Her success doesn’t just seem come from her talent but from how she markets herself and the brand she has built surrounding her name. With the release of her … Read More

A Bot Named Sue: Facebook Chatbots

Hummingbird CreativeBranding & Creative

facebook chatbots hummingbird creative group

As very few people know, Facebook released their version of a virtual assistant, M, in August 2015. Its was able to purchase items for users, arrange deliveries, reserve restaurant tables, make travel plans– things human personal assistants do. As of April 2017, it was only available to 10,000 users. That means, out of over one billion Facebook users, less than … Read More

Wendy Coulter Talks Branding on Lightsource Education Podcast

Hummingbird CreativePodcast

Listen as Wendy Coulter, CEO and president of Hummingbird Creative Group, talks branding with Andres Quintana of Lightsource Education Podcast.  Short on time? Check out the show notes below!  show notes 2:50- Branding is more than a logo and the look, it’s the essence of your culture and what makes you different! 4:00- Standing out is so important! It can be difficult … Read More

4 On-Brand Mardi Gras Celebrations

Wendy CoulterBranding & Creative

brand mardi gras hummingbird creative group

The origins of Mardi Gras can be traced through medieval Europe, picking up steam in Venice and Rome before making its way to the French House of the Bourbons. The tradition was brought over to America by explorers with the very first Mardi Gras being celebrated in what is now Mobile, Louisiana. Just like brands, Mardi Gras has evolved over … Read More

Insights for Branding from Your Net Promoter Score

Hummingbird CreativeBranding & Creative

net promoter score hummingbird creative group

Using Your Net Promoter Score To Get Actionable Insights The Net Promoter Score has been– and continues to be– one of the most trusted metrics to measure how healthy your customer relationships are. It’s become the industry standard for measuring customer loyalty and serves as an alternative to traditional customer satisfaction research. The Net Promoter Score has been widely adopted … Read More

Brand and Logo, a Case of Mistaken Identity

Hummingbird CreativeBranding & Creative

nike brand logo hummingbird creative group

Setting The Record Straight As a full-service branding agency, we hear the question frequently: “what’s the difference between a brand and a logo?” Many seem to think they’re one and the same– even some agencies! So, if even the professionals are confused about the difference, how can we expect our clients to understand? Many clients feel that they have a … Read More