Build Your Brand with Brand Ambassadors

Hummingbird CreativeBranding & Creative

Build Brand Ambassadors - Girl with megaphone - Hummingbird Creative Group

Your ambassadors will give you valuable information on how to improve your program and your brand. Listen to them. Figure out what’s working and what isn’t to learn how you can deliver a better experience. where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your … Read More

4 Tips for Better Brand Management

Hummingbird CreativeBranding & Creative

Brand Management - Row boat and paddle - Hummingbird Creative Group

Your company brand is your mark on the world– it’s what sets you apart and what your customers calls to mind when they think of your company. Whether you’re brand new or you’ve been in business for a while, everyone can benefit from a brand management plan. Don’t let your brand management be something you figure out as you go … Read More

Five Steps to Building Brand Equity

Hummingbird CreativeBranding & Creative

brand Equity - Arrow pointing up - Hummingbird Creative Group

where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100   |   info@hummingbird-creative.com

Building a Brand Advocate Program

Hummingbird CreativeBranding & Creative

Brand with heart - Hummingbird Creative Group

Engaging your biggest fans is a very cost effective strategy that strengthens your brand-customer relationships. Keeping them engaged as you grow will also help you catch the attention of even more brand advocates and influencers along the way. where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we … Read More

Three Keys to Building Your Brand Purpose

Hummingbird CreativeBranding & Creative

Fist raised - Hummingbird Creative Group - Brand Purpose

  where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100   |   info@hummingbird-creative.com

Keys to Understanding & Building a Brand Ritual

Hummingbird CreativeBranding & Creative

Oreos - Hummingbird Creative Group - Brand Ritual

● Set the Scene Explain clearly and concisely, where and when this brand ritual is typically enjoyed. This is important for introducing a new concept. ● Perform the ritual ● Demonstrate how someone should interact with your product by performing the ritual in your marketing efforts. Seeing the process will make it easier for consumers to re-enact the ritual. ● … Read More

Branding Hurdles: Eric Masters Interview

Hummingbird CreativeBranding & Creative

Eric Masters Branding Hurdles Interview - Hummingbird Creative Group

Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Eric Masters, VP of Marketing regarding Relias Learning branding hurdles they faced and how they overcame them. What is Branding? Wendy: So we’re here today with Eric Masters, VP of marketing at Relias Learning. Thank you so much for coming over. We really appreciate you taking … Read More

Branding Hurdles: Mike Ganey Interview

Hummingbird CreativeBranding & Creative

Mike Ganey Branding Hurdles Interview - Hummingbird Creative Group

Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mike Ganey, VP of Marketing at House-Autry Mills regarding branding hurdles they faced there and how they overcame them. Mike: My name’s Mike Ganey. I’m the VP of marketing at House Autry Mills, which is a company that’s been around since 1812 down east. It’s a … Read More

Hummingbird Hosted Triangle AMA Branding SIG on Friday, April 22

Hummingbird CreativeCulture

branding SIG

The Science Behind Branding Do you feel that the importance of data is overtaking the importance of brand, or is it complementary, necessary and helpful? Some argue automation and analytics diminish creativity. Others argue that brands can be more creative because they no longer have to be reactive. Weigh in on the debate around if and how branding, automation and … Read More

Ask the Experts: Use strategic thinking in retail marketing – From the News and Observer

Hummingbird CreativeCulture

The retail rush between Thanksgiving and Christmas is over, and it’s full steam ahead for making sales in the new year. But is there a one-size-fits-all marketing strategy for retail businesses? Wendy Coulter, founder and CEO of Hummingbird Creative in Cary, says marketing a retail business begins with strategic thinking. “The very, very first thing you need to understand is … Read More