Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? start with a … Read More

Building a Brand Advocate Program

Hummingbird CreativeBranding & Creative

Brand with heart - Hummingbird Creative Group

Businesses have entered what marketers are calling the Age of Advocacy! It’s the perfect time to strategically embrace and encourage customer advocacy by creating opportunities for your customers to advocate on behalf of the brand. To build a brand advocate, it’s important to break down what a brand advocate is. Simply put, a brand advocate is someone who loves your … Read More