Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

corporate ID materials

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? start with a … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. try a hot toddy, dear Alexa lost her voice This hilarious Super Bowl LII commercial conjures … Read More

Hummingbird hosted Triangle AMA Branding SIG on Friday, April 22

Hummingbird CreativeCulture

branding SIG

The Science Behind Branding Do you feel that the importance of data is overtaking the importance of brand, or is it complementary, necessary and helpful? Some argue automation and analytics diminish creativity. Others argue that brands can be more creative because they no longer have to be reactive. Weigh in on the debate around if and how branding, automation and … Read More

Let’s Go! High Five!

Hummingbird CreativeCulture

Hummingbird Creative Group is in high-spirits to be a major sponsor of the 2015 High Five Conference, where marketing and creative meet. Our CEO, Wendy Coulter, is arranged to tell you how to build a great brand story for your company.    Insight + Positioning = The Big Idea for a Great Brand Story Who: Wendy Coulter, CEO, Hummingbird Creative Group What: … Read More