What Thought Leadership Is and How To Incorporate It Into Your Branding

Hummingbird CreativeBusiness Strategy, Thought Leadership

We designed our 2021 study to explore how professionals think about the value of a strong brand and what characteristics they associate with strong brands. All of the respondents rated the four aspects of branding — strategy, identity, awareness and loyalty — as very important. And all agreed on the top element of a strong brand: position of expertise or thought … Read More