Choosing a Type

Hummingbird CreativeCorporate Identification

introduction to type tutorial Typography is the study of type, and the art of using this types/fonts to create something beautifully designed. To keep it simple we are going to discuss the 3 main sets of typefaces called Serif, Sans Serif and what we are going to call“Decorative” . These three font types can generally span all variety of types by having many sub … Read More

Brand and Logo, a Case of Mistaken Identity

Hummingbird CreativeBranding & Creative

nike brand logo hummingbird creative group

setting the record straight As a full-service branding agency, we hear the question frequently: “what’s the difference between a brand and a logo?” Many seem to think they’re one and the same– even some agencies! So, if even the professionals are confused about the difference, how can we expect our clients to understand? Many clients feel that they have a … Read More