Agencies tend to offer a team of people with different strengths, as opposed to hiring one person in a role inside a company. So, with the spend a company would normally use to cover one person’s salary, that company can buy a wealth of broad and deep expertise when working with an agency.
Hummingbird Creative Group Launches New Brand Platform for Wake Oasis Coffee
Cary, NC – November 17, 2021 – Hummingbird Creative Group has launched a new branding concept for Wake Oasis Coffee (https://wakeoasiscoffee.com/). The Hummingbird team has defined brand strategy, developed a sustainable brand messaging and creative platform that differentiates the brand in the marketplace, and begun implementing marketing tactics for Wake Oasis Coffee. In an effort to integrate all the franchise’s … Read More
Hummingbird Helps Launch New Website for United States Bid for 2027 Summer World University Games
Hummingbird recently launched a brand new website on behalf of the United States bid for the 2027 World University Games. The World University Games are the world’s largest event for student athletes. The Games are held every other year in the odd year, with both a Winter and Summer Games in the same year. The Games have 15 required sports … Read More
Sustainability Branding: Who Cares?
Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares? The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies. Smart sustainability branding is not being embraced … Read More
Smart Branding In The Beverage industry
Maybe you’ve noticed… North Carolina is experiencing tremendous growth in the beverage industry, including wine and craft beer. Some quick facts: Did you know that, due to its diverse topography—along with the five distinct federal Viticultural Areas across the state—North Carolina is the only place in the world where every type of wine grape is cultivated? Today, North Carolina wine … Read More
Hummingbird Creative Group’s Wendy Coulter Featured in Carolina Public Press
Wendy Coulter, president of the Greater Raleigh Chapter of the National Association of Women Business Owners, said this boom in female-owned businesses stems from increasing empowerment of women over the years. Keep reading… where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value:919 854 … Read More
Rebranding After A Crisis Or Disaster
Companies spend years developing brand recognition, brand loyalty and trust with their customers and communities. This includes thousands of man hours, goodwill and efforts to be socially responsible. You protect your brand at all costs, you’ve done your smart branding and are in the middle of a long-term branding strategy. You protect you brand and business reputation as if they … Read More
Stay Ahead Of The Disruptors With Real Estate Smart Branding
Advances in technology are changing the way traditional industries market to—and interact with—customers. Taxis are being replaced by Uber and Lyft. The medical industry is starting to embrace telemedicine. Car dealerships are being challenged by CarMax. And similar innovations are disrupting the real estate market. Real estate agents are facing fierce competition from for-sale-by-owner (FSBO) listings, as well as larger … Read More
Telemedicine Is Here To Stay… What’s Your Brand?
Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More
Is Your Landing Page Helping Or Hurting Your B2B Branding Efforts?
Popeye eats spinach to become stronger. Marathon runners carbo-load with pasta before a race. People go on vacations to relax and recharge. And if you’re a B2B company, you are the spinach… the pasta… and the vacation. Your company’s mission is to make your clients feel better about themselves when they conduct business with you. B2B branding solves your clients’ … Read More