Compliance Management Made Easy – Step into 2024 with Confidence

Hummingbird CreativeTechnology, Web Services

21st-century compliance management is more than a box business owners check off their to-do lists. Shifting regulations, privacy concerns, and data breaches have made it a top priority. Through the years, the team at Hummingbird has made sure to include privacy policies for our clients’ websites as appropriate. And creative people in many agencies all over the country had been … Read More

Is Now the Right Time for Rebranding Your Company? 6 Signs To Help You Decide

Hummingbird CreativeBrand Value, Business Strategy, Rebranding

Rebranding your company is no small task. In a previous post, we discussed the hard questions to ask during the process — have your target audience’s core values changed? What about your “why”? Is the current branding truly reflective of all those you serve?  Asking those questions is a good place to start because your company needs to have a strategic … Read More

Hummingbird Creative Group Honored with Hermes, Marcom, and Davey Awards

Hummingbird CreativeAwards, Branding & Creative

Cary-based agency receives accolades for creative design work from top industry awards organization Hummingbird Creative Group, a boutique branding agency located in Cary NC, is celebrating the results of the 2023 awards circuit, winning several industry awards recognizing the agency’s digital branding, marketing, and creative efforts.  The Association of Marketing and Communication Professionals (AMCP) presents the Hermes Awards to honor … Read More

Hummingbird Creative Group Launches New Brand Platform for Wake Oasis Coffee

Hummingbird CreativeAnnouncements, Articles, Branding & Creative, Clients, Web Services

Cary, NC – November 17, 2021 – Hummingbird Creative Group has launched a new branding concept for Wake Oasis Coffee (https://wakeoasiscoffee.com/).  The Hummingbird team has defined brand strategy, developed a sustainable brand messaging and creative platform that differentiates the brand in the marketplace, and begun implementing marketing tactics for Wake Oasis Coffee. In an effort to integrate all the franchise’s … Read More

Hummingbird Helps Launch New Website for United States Bid for 2027 Summer World University Games

Hummingbird CreativeAnnouncements, Articles, Web Services

Hummingbird recently launched a brand new website on behalf of the United States bid for the 2027 World University Games. The World University Games are the world’s largest event for student athletes. The Games are held every other year in the odd year, with both a Winter and Summer Games in the same year. The Games have 15 required sports … Read More

Sustainability Branding: Who Cares?

Hummingbird CreativeBranding & Creative, Corporate Identification, Uncategorized

sustainability branding

Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares?  The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies.  Smart sustainability branding is not being embraced … Read More

Smart Branding In The Beverage industry

Hummingbird CreativeBranding & Creative, Business Strategy, Uncategorized

beverage industry

Maybe you’ve noticed… North Carolina is experiencing tremendous growth in the beverage industry, including wine and craft beer.  Some quick facts:  Did you know that, due to its diverse topography—along with the five distinct federal Viticultural Areas across the state—North Carolina is the only place in the world where every type of wine grape is cultivated?  Today, North Carolina wine … Read More

Hummingbird Creative Group’s Wendy Coulter Featured in Carolina Public Press

Hummingbird CreativeAnnouncements, Articles, Public Relations, Uncategorized

Wendy Coulter, president of the Greater Raleigh Chapter of the National Association of Women Business Owners, said this boom in female-owned businesses stems from increasing empowerment of women over the years. Keep reading… where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value:919 854 … Read More

Rebranding After A Crisis Or Disaster

Hummingbird CreativeBranding & Creative, Public Relations, Uncategorized

rebranding after a crisis

Companies spend years developing brand recognition, brand loyalty and trust with their customers and communities. This includes thousands of man hours, goodwill and efforts to be socially responsible. You protect your brand at all costs, you’ve done your smart branding and are in the middle of a long-term branding strategy.  You protect you brand and business reputation as if they … Read More