We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More
Insights for Branding from Your Net Promoter Score
Using Your Net Promoter Score To Get Actionable Insights The Net Promoter Score has been– and continues to be– one of the most trusted metrics to measure how healthy your customer relationships are. It’s become the industry standard for measuring customer loyalty and serves as an alternative to traditional customer satisfaction research. The Net Promoter Score has been widely adopted … Read More
Expand Your Business, Be a Global Brand
Tackling the global market takes a steady hand and a deep understanding of cultures around the world to keep from making avoidable blunders. While, to some small degree, the widespread availability of the Internet has made it possible for all brands to become global, the Internet does not guarantee your brand will be able to go global. You need a strong core … Read More
Inconsistent Branding and New Coke
Consistent customer experiences and messaging strategies go a long way in building trust in your brand, but consistency can break down when your brand hyper focuses on developing tactics instead of aligning your brand with your core values. Inconsistent branding can harm your business by reducing sales from current and future customers who are unhappy about their experience, which can … Read More
Brand on a Budget
Even the most well-oiled machine will have a break-down eventually and, no matter how good your business is, your customers might experience a small misstep in the purchasing experience. Once something goes awry, it’s crucial for your brand to respond positively and use this opportunity to show off your customer service skills. Positive customer service interactions can often win over … Read More
Brand Identity: The Face of Your Business
Once you’ve developed a brand identity, it’s time to incorporate it into your marketing. Create content, take to social media and use language in line with your brand to bring your new brand identity to life. But, don’t forget the most important step. You can’t just turn loose a new brand and expect it to be perfect right out of … Read More
Protect Your Brand from Copycats
1. Don’t Keep Your Web Content Open for Theft Web content is an often-overlooked part of your message when companies begin the trademarking process. An easy way to deter content thieves while having a heavy-weight champion of copyright infringement takedowns on your side is to create an account with the Digital Millennium Copyright Act (DMCA). This US copyright law was … Read More
Brand Ambition: Building a Personal Brand
Madonna perfected the art of change; in the decades she’s been in the limelight, the only thing that’s remained consistent is change. However, there’s always a method to the madness– never just arbitrary change for the sake of change. She’s changed to keep up with the times. Your personal brand can benefit from minor tweaks every now and again to … Read More
Let’s Go! High Five!
Hummingbird Creative Group is in high-spirits to be a major sponsor of the 2015 High Five Conference, where marketing and creative meet. Our CEO, Wendy Coulter, is arranged to tell you how to build a great brand story for your company. Insight + Positioning = The Big Idea for a Great Brand Story Who: Wendy Coulter, CEO, Hummingbird Creative Group What: … Read More