Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Insights for Branding from Your Net Promoter Score

Hummingbird CreativeBranding & Creative

net promoter score hummingbird creative group

using your net promoter score to get actionable insights The Net Promoter Score has been– and continues to be– one of the most trusted metrics to measure how healthy your customer relationships are. It’s become the industry standard for measuring customer loyalty and serves as an alternative to traditional customer satisfaction research. The Net Promoter Score has been widely adopted … Read More

Expand Your Business, Be a Global Brand

Hummingbird CreativeBranding & Creative

global brand

To build a global brand, you need to do more than just launch a website that can be accessed anywhere in the world or put up social media accounts that you think anyone can find. Launching your brand across borders takes work and an deep understanding of your customer base and cultural needs. As with any form of branding, you … Read More

Inconsistent Branding and New Coke

Hummingbird CreativeBranding & Creative

New Coke is considered by many to be the greatest brand failure ever. This inconsistent branding rose from Coke’s desire to regain market share after customers seemed to prefer the sweeter taste of rival Pepsi-Cola, and in an effort to boost slumping sales in the early 1980s. The public went nuts. People were absolutely devastated by the change and that … Read More

Brand on a Budget

Hummingbird CreativeBranding & Creative

With giant brands like Google, Lego and Disney dominating their markets, it can be hard to believe it’s possible to brand on a budget. There’s an old adage that you need to be prepared to spend either a lot of money or a lot of time to build your brand. When you don’t have the biggest budget available for branding, … Read More

Brand Identity: The Face of Your Business

Hummingbird CreativeBranding & Creative

Having a strong brand is crucial when differentiating yourself from your competitors and it helps steer business decisions. If you’re working to build your brand identity for your business– no matter if it’s the first or fourth time– it can seem overwhelming and difficult to know where to start. A great first step to creating your brand identity is to … Read More

Protect Your Brand from Copycats

Hummingbird CreativeBranding & Creative

Protect-you-brand-hummingbird-creative-group

There are many steps to building a brand and, once you’ve finally created something that speaks to your clients and tells the world what you’re about, you want to protect your hard work. While this may mean a significant upfront cost for your business, it will protect your brand and keep your message from being diluted by competitors.   If … Read More

Brand Ambition: Building a Personal Brand

Hummingbird CreativeBranding & Creative

Personal Branding Blog - Hummingbird Creative Group

As we’ve discussed before, branding is the mark you want your company to leave, the niche you want your company to fill and the package you present your company as. You create a brand strategy to build on positioning and your big idea. Your big idea ultimately translates into a creative brand story that you can take into the world … Read More

Let’s Go! High Five!

Hummingbird CreativeCulture

Hummingbird Creative Group is in high-spirits to be a major sponsor of the 2015 High Five Conference, where marketing and creative meet. Our CEO, Wendy Coulter, is arranged to tell you how to build a great brand story for your company.    Insight + Positioning = The Big Idea for a Great Brand Story Who: Wendy Coulter, CEO, Hummingbird Creative Group What: … Read More