How Strong Branding and Core Values Alignment Help Service Providers Succeed

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

83% of respondents in our 2021 study said that a provider having a strong brand would either definitely or probably make them more likely to continue working with that provider. 79% said it would make them more likely to recommend the service provider to someone else. When an organization is looking for vendors, the aspects of a service provider’s brand … Read More

4 Key Aspects of Branding: Brand Loyalty, Strategy, Awareness, and Identity

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

All the respondents in Hummingbird’s 2021 study embraced the importance of the four aspects of branding: loyalty, strategy, awareness, and identity. No matter which attitudinal segment the participants fit best in, they all agreed that these four aspects of branding are “very important.” At Hummingbird, we talk a lot about these aspects. We agree with the professionals we surveyed — … Read More