Even if you don’t know what a Rolodex is, you may be marketing with one. Pre-1980, companies used this fun, swirly cylinder with paper cards to capture contact and lead info—this was your customer relationship management “software.” And when you made notations on the cards—like “give them a call in November”—that was your marketing “automation.” You probably use actual CRM … Read More
5 Ways to Better Your B2B Marketing
Increase ROI with Account-Based Marketing When people think of marketing campaigns they usually picture B2C brands, business to consumer, instead of B2B brands, business to business. But, the B2B customer is becoming increasingly aligned with the habits of the B2C consumer. This shift is changing how B2B brands should be marketing towards their customers. Instead of marketing towards a corporation … Read More
The Instagram Shadowban
should you be worried?There a rumors swirling around the Internet about an Instagram Shadowban. What’s an Instagram Shadowban? Has your brand been affected? How can you fix it if you have? The Instagram Shadowban was rumored to be Instagram rendering your hashtags “undiscoverable”. You can use your hashtags, but your photo won’t be seen by users outside your followers list. … Read More