Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

corporate ID materials

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? start with a … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. try a hot toddy, dear Alexa lost her voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Inconsistent Branding and New Coke

Hummingbird CreativeBranding & Creative

New Coke is considered by many to be the greatest brand failure ever. This inconsistent branding rose from Coke’s desire to regain market share after customers seemed to prefer the sweeter taste of rival Pepsi-Cola, and in an effort to boost slumping sales in the early 1980s. The public went nuts. People were absolutely devastated by the change and that … Read More

Hummingbird Creative Group Strikes Gold!

Hummingbird CreativeCulture

SkySite Images web design - Davey Award Gold winner - Hummingbird Creative Group

Hummingbird Creative Group continues a tradition of stellar creativity by capturing yet another Davey Award in 2016! Distinguished from thousands of reputable creatives in media, advertising and marketing, Hummingbird Creative Group is recognized for the extraordinary web design for client Skysite Images. Overcoming challenges in time and limitations of technology, the project was successfully completed to the delight of the … Read More