Cary, NC – November 17, 2021 – Hummingbird Creative Group has launched a new branding concept for Wake Oasis Coffee (https://wakeoasiscoffee.com/). The Hummingbird team has defined brand strategy, developed a sustainable brand messaging and creative platform that differentiates the brand in the marketplace, and begun implementing marketing tactics for Wake Oasis Coffee. In an effort to integrate all the franchise’s … Read More
It Could (Finally) Be Time to Try Marketing Automation
Even if you don’t know what a Rolodex is, you may be marketing with one. Pre-1980, companies used this fun, swirly cylinder with paper cards to capture contact and lead info—this was your customer relationship management “software.” And when you made notations on the cards—like “give them a call in November”—that was your marketing “automation.” You probably use actual CRM … Read More
What’s in a Marketing Budget: Past, Present and Future
Marketing budgets are like a black box for many of us. What’s in there? What do we put in it? What do we take out? What should we do with it? When you’re staring into the big black box of marketing budgets, it helps to know what other companies spend on marketing—and how they’re shaping their budgets for the future. … Read More
Top 10 Ways to Grow Your Brand During Crisis and Beyond
“At a time when decision-making and the trade-offs of running a business are more challenging than ever, and the need for leaders to advocate for all stakeholders has never been more paramount, [we are] here to light the path forward.” Apple or Berkshire Hathaway, reassuring investors? No—Fortune Magazine, soliciting subscribers… and offering to help. As we experience a flood of crises—in … Read More
Purpose-Driven Marketing: Following Your North Star
What can we say… it was the eighties. Madmen still roamed the earth unevolved. They were brilliant and creative… they fashioned ad campaigns out of thin air… they twisted the truth… they preyed on human fear and desire… That’s the premise of the 1989 movie How to Get Ahead in Advertising. Madman Denis is feeling blocked about a campaign for … Read More
Behind Every Marketing Effort, There’s BIG Strategy
When people think of marketing, they think of social media… logo design… email campaigns. The fun stuff! Those activities are essential to your marketing. Without them, you couldn’t get your service, product or brand in front of your target customers. But behind every good tactic there has to be a Why. Why are you doing what you’re doing? Before you … Read More
Hummingbird Wins Big at Davey and MarCom Awards
The Academy of Interactive and Visual Arts (AIVA) have announced the winners of the 2019 Davey Awards and Hummingbird Creative Group is proud to have won a Silver Award for Kymanox branding! Named for when David defeated Goliath with a big idea and a little rock, the annual International Davey Awards honors the achievements of the “Creative Davids” who get … Read More
Leveraging Digital Communities When Branding Healthcare Businesses
Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More
The Importance of Being Authentic to Branding a B2B Service Business
Keeping It Real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More
Impactful Branding and Marketing Tools for Medical + Pharma
To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More