2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. Try A Hot Toddy, Dear Alexa Lost Her Voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

A Bot Named Sue: Facebook Chatbots

Hummingbird CreativeBranding & Creative

facebook chatbots hummingbird creative group

As very few people know, Facebook released their version of a virtual assistant, M, in August 2015. Its was able to purchase items for users, arrange deliveries, reserve restaurant tables, make travel plans– things human personal assistants do. As of April 2017, it was only available to 10,000 users. That means, out of over one billion Facebook users, less than … Read More

Expand Your Business, Be a Global Brand

Hummingbird CreativeBranding & Creative

global brand

Tackling the global market takes a steady hand and a deep understanding of cultures around the world to keep from making avoidable blunders. While, to some small degree, the widespread availability of the Internet has made it possible for all brands to become global, the Internet does not guarantee your brand will be able to go global. You need a strong core … Read More

Inconsistent Branding and New Coke

Hummingbird CreativeBranding & Creative

Consistent customer experiences and messaging strategies go a long way in building trust in your brand, but consistency can break down when your brand hyper focuses on developing tactics instead of aligning your brand with your core values. Inconsistent branding can harm your business by reducing sales from current and future customers who are unhappy about their experience, which can … Read More

Brand Identity: The Face of Your Business

Hummingbird CreativeBranding & Creative

Once you’ve developed a brand identity, it’s time to incorporate it into your marketing. Create content, take to social media and use language in line with your brand to bring your new brand identity to life. But, don’t forget the most important step. You can’t just turn loose a new brand and expect it to be perfect right out of … Read More

Protect Your Brand from Copycats

Hummingbird CreativeBranding & Creative

Protect-you-brand-hummingbird-creative-group

1. Don’t Keep Your Web Content Open for Theft Web content is an often-overlooked part of your message when companies begin the trademarking process. An easy way to deter content thieves while having a heavy-weight champion of copyright infringement takedowns on your side is to create an account with the Digital Millennium Copyright Act (DMCA). This US copyright law was … Read More

Build Your Brand with Brand Ambassadors

Hummingbird CreativeBranding & Creative

Build Brand Ambassadors - Girl with megaphone - Hummingbird Creative Group

Your ambassadors will give you valuable information on how to improve your program and your brand. Listen to them. Figure out what’s working and what isn’t to learn how you can deliver a better experience. where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your … Read More

4 Tips for Better Brand Management

Hummingbird CreativeBranding & Creative

Brand Management - Row boat and paddle - Hummingbird Creative Group

Your company brand is your mark on the world– it’s what sets you apart and what your customers calls to mind when they think of your company. Whether you’re brand new or you’ve been in business for a while, everyone can benefit from a brand management plan. Don’t let your brand management be something you figure out as you go … Read More

Five Steps to Building Brand Equity

Hummingbird CreativeBranding & Creative

brand Equity - Arrow pointing up - Hummingbird Creative Group

where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100   |   info@hummingbird-creative.com