Would you say your organization considers brand building a high priority? Nearly 60% of respondents to our 2021 study say their organizations do, but we noticed big differences among the segmented groups: We asked these same leaders whether branding should be a priority in their organizations. Not surprisingly, 36% of Brand Believers agreed it should be while 28% of Metrics … Read More
Measuring Organizational Success Holistically for the Best Results
Hummingbird’s 2021 research initiative revealed that Metrics Masters have the best understanding of their company’s customer journey, keeping their fingers on the pulse of analytics. These data experts do the most measuring, compiling the most information. They want to understand how many leads convert to sales, what kind of return the latest ad spend generates, and how successful their organization … Read More