The Importance of Being Authentic to Branding a B2B Service Business

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Public Relations, Uncategorized

being authentic

keeping it real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

corporate ID materials

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? start with a … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Protect Your Brand from Copycats

Hummingbird CreativeBranding & Creative

Protect-you-brand-hummingbird-creative-group

There are many steps to building a brand and, once you’ve finally created something that speaks to your clients and tells the world what you’re about, you want to protect your hard work. While this may mean a significant upfront cost for your business, it will protect your brand and keep your message from being diluted by competitors.   If … Read More