A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More
B2B Branding: Your Customers Are Researching Their Options…
The B2B market is as competitive as it’s ever been… and the landscape is changing rapidly. As more companies downsize and try to save on costs, the costs of goods and services is one of the first line items to be reconsidered. Increased competition is challenging traditional long-term relationships with suppliers. Yes, even today, your B2B competitor is trying to … Read More
Protect Your Brand from Copycats
1. Don’t Keep Your Web Content Open for Theft Web content is an often-overlooked part of your message when companies begin the trademarking process. An easy way to deter content thieves while having a heavy-weight champion of copyright infringement takedowns on your side is to create an account with the Digital Millennium Copyright Act (DMCA). This US copyright law was … Read More