2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Rebranding After A Crisis Or Disaster
Companies spend years developing brand recognition, brand loyalty and trust with their customers and communities. This includes thousands of man hours, goodwill and efforts to be socially responsible. You protect your brand at all costs, you’ve done your smart branding and are in the middle of a long-term branding strategy. You protect you brand and business reputation as if they … Read More
Rebranding—The Time Might Be Now!
A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More