King Arthur Baking Company: Branding for Every Baker

Rita LewisAdvertising & Marketing, Branding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Corporate Identification, Creative Direction, Graphic Design, Image, Social Media, Storytelling

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Be Negative: Using Negative Reviews for Your Brand

Hummingbird CreativeBranding & Creative

negative reviews hummingbird creative group

Negative Online Reviews, How They Work And How To Use Them Other people’s personal experiences with a business or product have clearly become a trusted source of information for would-be customers. With 60 percent of people looking at online reviews during the research phase and 93 percent of those people saying reviews do affect their purchasing decisions, negative reviews can … Read More