2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Smart Branding For The Three Os: Opticians, Optometrists and Ophthalmologists
Highlights from Wendy Coulter’s interview on Light Source Education podcast with Andres Quintana. Hummingbird Creative Group’s Founder and CEO Wendy Coulter enjoyed an insightful discussion with Andres Quintana, owner of Light Source Eyewear and Accessories. The topic of this educational podcast was: Smart Branding For Eye Care Professionals. During a 30-minute high-level discussion, they covered several marketing and branding challenges … Read More
Sustainability Branding: Who Cares?
Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares? The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies. Smart sustainability branding is not being embraced … Read More
Smart Branding In The Beverage industry
Maybe you’ve noticed… North Carolina is experiencing tremendous growth in the beverage industry, including wine and craft beer. Some quick facts: Did you know that, due to its diverse topography—along with the five distinct federal Viticultural Areas across the state—North Carolina is the only place in the world where every type of wine grape is cultivated? Today, North Carolina wine … Read More
Rebranding After A Crisis Or Disaster
Companies spend years developing brand recognition, brand loyalty and trust with their customers and communities. This includes thousands of man hours, goodwill and efforts to be socially responsible. You protect your brand at all costs, you’ve done your smart branding and are in the middle of a long-term branding strategy. You protect you brand and business reputation as if they … Read More
Protect Your Brand Identity At All Costs
Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More
Stay Ahead Of The Disruptors With Real Estate Smart Branding
Advances in technology are changing the way traditional industries market to—and interact with—customers. Taxis are being replaced by Uber and Lyft. The medical industry is starting to embrace telemedicine. Car dealerships are being challenged by CarMax. And similar innovations are disrupting the real estate market. Real estate agents are facing fierce competition from for-sale-by-owner (FSBO) listings, as well as larger … Read More
Telemedicine Is Here To Stay… What’s Your Brand?
Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More
Is Your Landing Page Helping Or Hurting Your B2B Branding Efforts?
Popeye eats spinach to become stronger. Marathon runners carbo-load with pasta before a race. People go on vacations to relax and recharge. And if you’re a B2B company, you are the spinach… the pasta… and the vacation. Your company’s mission is to make your clients feel better about themselves when they conduct business with you. B2B branding solves your clients’ … Read More
Smart Branding…How Manufacturers and Distributors Can Compete With Amazon
Let’s face it, the elephant in the room—and indeed all over the world—is Amazon. They aren’t big for no reason. Customers like the convenience of 24-hour shopping at the click of a button, and Amazon sells just about everything. At first it was books, then everyday items like clothes and toys and electronics. But now it’s creating original shows and … Read More
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