Leveraging Digital Communities When Branding Healthcare Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Public Relations, Social Media, Technology, Uncategorized

digital communities

Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More

How You Can Help Your Marketing Team Boost Social Engagement

Wendy CoulterSocial Media

Social media can feel like a scary beast sometimes– you never know what’s going on, you can’t figure out how to increase engagement, and what even is a “like” anyways? Luckily, there are people out there that can help. You’re your brand’s expert, no one knows it like you do. Social media coordinators are the experts on social media, they … Read More

Brand Authenticity: Don’t Just Say It, Be It

Hummingbird CreativeBranding & Creative

Brand Authenticity - Boomers in a Convertible - Hummingbird Creative Group

In a study performed by Cohn & Wolfe, a global PR firm, they found that half of Americans trust small firms to do the right thing, but only 36 percent trust large firms to do the right thing. 89 percent of customers expect companies to act with integrity at all times and, in fact, rated integrity as more important in … Read More

It’s not business, it’s personal

Wendy CoulterCorporate Identification

social media

Once upon a time it was enough to hire a marketing company to sell your product. But today, that same company will turn right around and start asking you to leverage your social media outlets. In a sense, you become your own best marketer. As a result, the line between business and personal can become a bit hazy. A surprising … Read More

Ask the Experts: Use strategic thinking in retail marketing – From the News and Observer

Hummingbird CreativeCulture

By Carla Turchetti Correspondent January 12, 2015 The retail rush between Thanksgiving and Christmas is over, and it’s full steam ahead for making sales in the new year. But is there a one-size-fits-all marketing strategy for retail businesses? Wendy Coulter, founder and CEO of Hummingbird Creative in Cary, says marketing a retail business begins with strategic thinking. “The very, very … Read More