2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Stability and Disruption: Branding Lessons from Netflix
2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
King Arthur Baking Company: Branding for Every Baker
2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
What’s in a Marketing Budget: Past, Present and Future
Marketing budgets are like a black box for many of us. What’s in there? What do we put in it? What do we take out? What should we do with it? When you’re staring into the big black box of marketing budgets, it helps to know what other companies spend on marketing—and how they’re shaping their budgets for the future. … Read More
Be Smart, Be Strategic, Be Generous: We WILL Get Through This!
In this post, Hummingbird CEO Wendy Coulter shares some business lessons learned from tough times in the past… what they mean for our present crisis… and why they give her hope for the future. On a brisk springtime walk (Wendy doesn’t do “slow”), she reflected on business challenges and rediscovering what’s important. What past crises have you and Hummingbird weathered? … Read More
Leveraging Digital Communities When Branding Healthcare Businesses
Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More
How You Can Help Your Marketing Team Boost Social Engagement
Social media can feel like a scary beast sometimes– you never know what’s going on, you can’t figure out how to increase engagement, and what even is a “like” anyways? Luckily, there are people out there that can help. You’re your brand’s expert, no one knows it like you do. Social media coordinators are the experts on social media, they … Read More
Brand Authenticity: Don’t Just Say It, Be It
Your business doesn’t have to stay small to inspire brand authenticity. You just need to know what your brand stands for, understand what your customers are looking for and consistently deliver on your promises. Authenticity can’t be faked, but it can be learned by listening to your customers. where ideas take flight At Hummingbird Creative Group, we build business value … Read More
It’s Not Business, It’s Personal
Once upon a time it was enough to hire a marketing company to sell your product. But today, that same company will turn right around and start asking you to leverage your social media outlets. In a sense, you become your own best marketer. As a result, the line between business and personal can become a bit hazy. A surprising … Read More
Ask the Experts: Use strategic thinking in retail marketing – From the News and Observer
The retail rush between Thanksgiving and Christmas is over, and it’s full steam ahead for making sales in the new year. But is there a one-size-fits-all marketing strategy for retail businesses? Wendy Coulter, founder and CEO of Hummingbird Creative in Cary, says marketing a retail business begins with strategic thinking. “The very, very first thing you need to understand is … Read More