2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Top 10 Ways to Grow Your Brand During Crisis and Beyond
“At a time when decision-making and the trade-offs of running a business are more challenging than ever, and the need for leaders to advocate for all stakeholders has never been more paramount, [we are] here to light the path forward.” Apple or Berkshire Hathaway, reassuring investors? No—Fortune Magazine, soliciting subscribers… and offering to help. As we experience a flood of crises—in … Read More
Purpose-Driven Marketing: Following Your North Star
What can we say… it was the eighties. Madmen still roamed the earth unevolved. They were brilliant and creative… they fashioned ad campaigns out of thin air… they twisted the truth… they preyed on human fear and desire… That’s the premise of the 1989 movie How to Get Ahead in Advertising. Madman Denis is feeling blocked about a campaign for … Read More
Behind Every Marketing Effort, There’s BIG Strategy
When people think of marketing, they think of social media… logo design… email campaigns. The fun stuff! Those activities are essential to your marketing. Without them, you couldn’t get your service, product or brand in front of your target customers. But behind every good tactic there has to be a Why. Why are you doing what you’re doing? Before you … Read More
Keys to Understanding & Building a Brand Ritual
● Set the Scene Explain clearly and concisely, where and when this brand ritual is typically enjoyed. This is important for introducing a new concept. ● Perform the ritual ● Demonstrate how someone should interact with your product by performing the ritual in your marketing efforts. Seeing the process will make it easier for consumers to re-enact the ritual. ● … Read More