Is Now the Right Time for Rebranding Your Company? 6 Signs To Help You Decide

Hummingbird CreativeBrand Value, Business Strategy, Rebranding

Rebranding your company is no small task. In a previous post, we discussed the hard questions to ask during the process — have your target audience’s core values changed? What about your “why”? Is the current branding truly reflective of all those you serve?  Asking those questions is a good place to start because your company needs to have a strategic … Read More

The Difference Between A Strong Brand vs. Advertising vs. Marketing— Which Is Better for Service Providers?

Hummingbird CreativeAdvertising & Marketing, Brand Value, Thought Leadership

“There is so much advertising these days, it’s hard to know what’s real. Advertising and Marketing tactics may make me consider a company or visit their website, but brand and testimonials would make me hire them.” This, at its core, is the difference between a strong brand vs. advertising vs. marketing. And this…from a Brand Believer who responded to our … Read More

How Strong Branding and Core Values Alignment Help Service Providers Succeed

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

83% of respondents in our 2021 study said that a provider having a strong brand would either definitely or probably make them more likely to continue working with that provider. 79% said it would make them more likely to recommend the service provider to someone else. When an organization is looking for vendors, the aspects of a service provider’s brand … Read More

What Thought Leadership Is and How To Incorporate It Into Your Branding

Hummingbird CreativeBusiness Strategy, Thought Leadership

We designed our 2021 study to explore how professionals think about the value of a strong brand and what characteristics they associate with strong brands. All of the respondents rated the four aspects of branding — strategy, identity, awareness and loyalty — as very important. And all agreed on the top element of a strong brand: position of expertise or thought … Read More

4 Key Aspects of Branding: Brand Loyalty, Strategy, Awareness, and Identity

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

All the respondents in Hummingbird’s 2021 study embraced the importance of the four aspects of branding: loyalty, strategy, awareness, and identity. No matter which attitudinal segment the participants fit best in, they all agreed that these four aspects of branding are “very important.” At Hummingbird, we talk a lot about these aspects. We agree with the professionals we surveyed — … Read More

Why Your Brand Should Take a Stand: Lessons from Alcohol Giant Diageo

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Culture

Each year brings new challenges for business brands. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate the four areas of branding that Hummingbird concentrates on with its own clients—strategy, identity, awareness and loyalty. The companies in our series stand … Read More

Stability and Disruption: Branding Lessons from Netflix

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Social Media

Every year has its challenges. But guess what? As long as we’re in business, it will never be over – there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate the four areas of branding … Read More

Top 10 Ways to Grow Your Brand During Crisis and Beyond

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Graphic Design, Market Research, Social Media

“At a time when decision-making and the trade-offs of running a business are more challenging than ever, and the need for leaders to advocate for all stakeholders has never been more paramount, [we are] here to light the path forward.” Apple or Berkshire Hathaway, reassuring investors? No—Fortune Magazine, soliciting subscribers… and offering to help. As we experience a flood of crises—in … Read More

Purpose-Driven Marketing: Following Your North Star

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy

What can we say… it was the eighties. Madmen still roamed the earth unevolved. They were brilliant and creative… they fashioned ad campaigns out of thin air… they twisted the truth… they preyed on human fear and desire… That’s the premise of the 1989 movie How to Get Ahead in Advertising. Madman Denis is feeling blocked about a campaign for … Read More

Behind Every Marketing Effort, There’s BIG Strategy

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, case studies, Clients, Market Research

When people think of marketing, they think of social media… logo design… email campaigns. The fun stuff! Those activities are essential to your marketing. Without them, you couldn’t get your service, product or brand in front of your target customers.  But behind every good tactic there has to be a Why. Why are you doing what you’re doing? Before you … Read More