How Strong Branding and Core Values Alignment Help Service Providers Succeed

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

83% of respondents in our 2021 study said that a provider having a strong brand would either definitely or probably make them more likely to continue working with that provider. 79% said it would make them more likely to recommend the service provider to someone else. When an organization is looking for vendors, the aspects of a service provider’s brand … Read More

What Thought Leadership Is and How To Incorporate It Into Your Branding

Hummingbird CreativeBusiness Strategy, Thought Leadership

We designed our 2021 study to explore how professionals think about the value of a strong brand and what characteristics they associate with strong brands. All of the respondents rated the four aspects of branding — strategy, identity, awareness and loyalty — as very important. And all agreed on the top element of a strong brand: position of expertise or thought … Read More

Measuring Organizational Success Holistically for the Best Results

Hummingbird CreativeBranding & Creative, Business Strategy, Market Research, Thought Leadership

Hummingbird’s 2021 research initiative revealed that Metrics Masters have the best understanding of their company’s customer journey, keeping their fingers on the pulse of analytics. These data experts do the most measuring, compiling the most information. They want to understand how many leads convert to sales, what kind of return the latest ad spend generates, and how successful their organization … Read More