Hummingbird Creative Group Reveals Secrets to Branding Strategy

MorganBranding & Creative, Business Strategy, Thought Leadership

In 2021, Hummingbird embarked on an initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect to branding. We partnered with Audience Audit Inc to design a study exploring how professionals think about the value of a strong brand and the characteristics they associate with strong brands. Among 153 participants in our study, all had … Read More