
let's explore the three attitudinal segments around brand strength:

BRAND BELIEVERS
“A brand is the heart and soul of a business. It is something perceived by others as well as controlling the inner workings of that business.”

Metrics Masters
“A brand is the forward-facing image of your company that you would like advocates to share in a referral situation.”

Disengaged doubters
“Branding? Well our standards are complete, so marketing should have everything they need to get it all done.”
deeper perspectives
Read more about how Hummingbird plans to implement the themes discovered in this study.
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