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perspectives on characteristics
and importance of strong brands

There are many perspectives about what a strong brand orientation really is, and what elements of a brand are important. In this Executive Report, you will find the results of our study which showed us that even the decision-makers who choose to make an investment in branding have different attitudes about the importance of branding. Download the study to explore three distinct groups: Brand Believers, Metrics Masters, and Disengaged Doubters.
Research Results Landing Page

Our Latest Thought Leadership Research Results
Cover Page
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perspectives on characteristics
and importance of strong brands

There are many perspectives about what a strong brand orientation really is, and what elements of a brand are important. In this Executive Report, you will find the results of our study which showed us that even the decision-makers who choose to make an investment in branding have different attitudes about the importance of branding. Download the study to explore three distinct groups: Brand Believers, Metrics Masters, and Disengaged Doubters.
Our Latest Thought Leadership Research Results
Cover Page
Research Results Landing Page

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let's explore the three attitudinal segments around brand strength:

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BRAND BELIEVERS

“A brand is the heart and soul of a business. It is something perceived by others as well as controlling the inner workings of that business.”

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Metrics Masters

“A brand is the forward-facing image of your company that you would like advocates to share in a referral situation.”

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Disengaged doubters

“Branding? Well our standards are complete, so marketing should have everything they need to get it all done.”

deeper perspectives

Read more about how Hummingbird plans to implement the themes discovered in this study.

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Hummingbird Creative Group Reveals Secrets to Branding Strategy
how to develop brand loyal customers in a crowded marketplace
Building a Strong Brand Presence? Incorporate 4 Key Elements
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Branding Strategy — How To Build Strong Brands for Maximum Business Value
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Wondering Why Business Leaders Should Embrace Brand Development? Here Are 3 Good Reasons
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Why Brand Strength Matters — 4 Significant Effects on B2B and B2C Businesses
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The pros and cons of working with an agency for brand development
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Measuring Organizational Success Holistically for the Best Results
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Prioritizing Brand Development: How to Make Your Brand a Priority
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4 Key Aspects of Branding: Brand Loyalty, Strategy, Awareness, and Identity
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What Thought Leadership Is and How To Incorporate It Into Your Branding
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How Strong Branding and Core Values Alignment Help Service Providers Succeed
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The Difference Between A Strong Brand vs. Advertising vs. Marketing— Which Is Better for Service Providers?
Thought Leadership Perspective

20 reasons to brand your business

In order to create a strong brand, a company must differentiate its product or service from others. This differentiation helps build a collection of perceptions in the mind of the consumer. Customers who believe in a brand spread the word about its benefits, increasing the value of the brand as an asset. Companies that do not live up to their brand promises to customers suffer.

download the perspective paper
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Thought Leadership Perspective

20 reasons to brand your business

In order to create a strong brand, a company must differentiate its product or service from others. This differentiation helps build a collection of perceptions in the mind of the consumer. Customers who believe in a brand spread the word about its benefits, increasing the value of the brand as an asset. Companies that do not live up to their brand promises to customers suffer.

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download the perspective paper

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