telling your brand story
30 second marketing tip
“Brand stories that are driven by distinct mission, vision and core values and reflect your competitive advantages will position your company for growth.”
the advantages of a strong brand story
A strong brand story solidifies your company’s position in the marketplace. This will lead to increased new business, market awareness and leads and an increase in sales to existing customers.
keep your brand story in perspective
Chances are, you will work on developing your brand story over time, and may feel it’s getting “old” once you get it out to existing customers. While it’s true that you and current customers have heard your brand story, more than likely your prospects have not heard the story and it’s still fresh to them.
Keep telling your brand story in all of your brand communications. Reinforce it, and drive your message home. The result will be new business!