using archetypes to connect to your target audience

30 second marketing tip

“Think about what the target market is looking for, or what the target market expects your brand to be when connecting with them.”

brand archetypes defined

A brand archetype is a genre you assign to your brand, based upon symbolism. In the minds of both the brand and the public, aligning with a brand archetype makes the brand easier to identify.

there are twelve archetypes that brands can identify with:

  • The Sage
  • The Innocent
  • The Explorer
  • The Ruler
  • The Creator
  • The Caregiver
  • The Magician
  • The Hero
  • The Outlaw
  • The Lover
  • The Jester
  • The Regular Girl/Guy

Each has its own definition and symbolism, and there are two things you should understand: a) what the symbolism means and b) what the target market expects from your brand, which can make it easier for you to connect with that target market and grow your business.