WENDY’S STORY

As a child, Wendy Coulter sold shoes in the family shoe store and heard impactful entrepreneurial stories from her grandfather about his gas station and supermarket. Back then, promotions and marketing meant going on the radio to play guitar or riding an elephant in the town parade. 

A lot has changed, but entrepreneurship certainly runs in the family. After graduating from the School of Design at N.C. State University with degrees in Architecture and Industrial Design and a minor in Communications, Coulter entered the workforce for a bit. But in 1995, she founded Hummingbird with a desire to put her own ideas to work, creatively solving problems for small businesses. 

Hummingbirds can fly forward, backward, sideways, and upside down. For Wendy, the hummingbird symbolized what she wanted to do: take flight. 

Over three decades later, Hummingbird Creative Group has helped thousands of brands take flight, thanks to a diverse and dedicated staff. And, Wendy is still intent on sitting down personally with each client to understand the essence of their brand. Her passion is to shift brand equity from the business owner to the business entity, which strengthens the company's promise, presence, and profitability over time.