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Best Day Psychiatry
about the client
Best Day Psychiatry and Counseling, formerly known as Fayetteville Psychiatric Associates, was established in 2004 in Fayetteville, North Carolina, with a mission to deliver high-quality psychiatric care and services for adults and children. The practice offers comprehensive outpatient treatment, including psychiatric evaluations, medication management, and therapy for individuals of all ages. Their experienced providers specialize in treating a wide range of psychiatric conditions, such as anxiety disorders, depression, PTSD, ADHD, bipolar disorder, and more.
chirps from the client
"We have worked with Hummingbird Creative Group for several years now, and have been so pleased with their services. From designing our new logo and website, to assisting us with search engine optimization and social media exposure, to being a liaison and advocate for us with local media outlets to get tv and radio ads designed and aired, Hummingbird has worked hard to increase our exposure and name recognition in the community. We have seen traffic on our website increase, and even during this uncertain time with COVID-19 restrictions in place, our business has maintained, and we credit this in part to Hummingbird's tireless efforts to keep our brand visible."
challenge
When Best Day Psychiatry originally partnered with Hummingbird Creative Group, they had recently expanded to new offices in Raleigh and Fuquay-Varina, entering highly competitive markets. At the time of their expansion, they were still under the name Fayetteville Psychiatric Associates which presented a barrier to potential patients in the Raleigh and Fuquay-Varina market. To establish a strong presence, it became clear that their location-specific name posed limitations. They needed a strategic rebranding effort to develop a more inclusive and engaging brand identity—one that would resonate with a broader audience, enhance patient trust, and drive growth in these new communities.
strategy
Hummingbird Creative Group identified the need for a unified and inclusive brand that would appeal to patients across multiple locations, strengthen brand recognition, and effectively communicate the practice’s commitment to providing high-quality psychiatric care and services. To achieve this, we crafted a comprehensive, multi-phased rebranding and marketing strategy to showcase the practice’s capabilities.
First, we conducted market research to gain a deep understanding of the competitive landscape in Raleigh and Fuquay-Varina, identifying key differentiators for Best Day Psychiatry. This involved analyzing competitor activities, assessing market trends, and identifying the needs and preferences of the target audience.
Second, we developed a comprehensive brand strategy encompassing brand positioning, messaging, and visual identity. This included creating a new brand name, logo, and brand guidelines to ensure consistency across all communication channels.
Finally, to support the rebranding effort and drive patient acquisition, we crafted an integrated brand awareness and marketing communications plan. This plan included a mix of digital and traditional marketing tactics, public relations, and targeted outreach to referring physicians. Throughout the process, we prioritized close collaboration with Best Day Psychiatry's leadership team to ensure alignment with their business objectives and maximize the impact of the rebranding initiative.
SERVICES Provided
solution
Hummingbird Creative Group rebranded the practice as Best Day Psychiatry and Counseling, introducing a new name, logo, brand standards, and refreshed messaging that better reflected their values and service offerings. A new, modern website was designed to enhance the user experience and showcase the updated brand identity. Additionally, new signage and marketing collateral were developed to ensure consistency across all touchpoints.
To further support the rebrand, we developed a range of marketing materials, including:
- Branded Environments: Updated signage for the new offices.
- Brand Identity: Stationery, business cards, and other collateral materials reflecting the new brand.
- Brand Awareness: Brochures and digital content highlighting the practice's services and expertise.
A comprehensive marketing and communications campaign was executed across multiple channels. This included:
- Direct communication: Personalized letters to existing patients and referring physicians announcing the rebrand.
- Public Relations: Press releases and interviews with local TV channels to generate media coverage.
- Digital Marketing: SEO optimization for the new website, targeted digital advertising, and engaging social media content.
- Traditional Marketing: Direct mail campaigns to reach potential patients in the target areas.
impact
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Established New Brand Identity: The new name conveyed a sense of inclusivity that overcame geographic boundaries, offering a welcoming and supportive image for individuals facing the challenges of mental health issues. It reflected a positive and encouraging message, reinforcing the practice’s commitment to compassionate care for all.
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Enhanced Brand Recognition: The new brand was introduced to all relevant markets utilizing multiple channels of communication - direct and digital advertising, social media, website SEO, and campaigns specific to physicians creating a referral source.
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Increased Brand Awareness: Website traffic increased from 2,023 in 2018 to 15,473 in 2023 with the number of new monthly visitors increasing to 20,878. Best Day's traffic share surged from 0.6% in January 2019 to between 85% and 100% in January 2024, depending on the competitor mix.1
As of January 2025, Best Day has office locations in Charlotte, Durham/Chapel Hill, Fayetteville, Fuquay-Varina, Greensboro, Greenville, Pinehurst, Raleigh, Wilmington, and Winston-Salem in North Carolina. We also have locations in Baltimore, MD, Charleston, WV, Knoxville, TN and State College, PA.
1Reporting according to SpyFu: Traffic share is the percentage of traffic a website, channel, or keyword receives compared to the total traffic. It can be measured by visits or unique visitors. Traffic share is also known as market share or share of traffic. It's a good indicator of a website's popularity relative to others in its industry.
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Whether you need a full-scale rebrand, a standout campaign, or a digital presence that captivates, our team delivers solutions tailored to your unique challenges. With a keen eye for detail and a passion for big ideas, we bring the perfect balance of creativity and strategy to every project. Let’s collaborate to shape the future of your brand.