Mentor minded coach

Christine Spratley

about the client

Christine Spratley is a speaker, coach, and mentor committed to helping individuals unlock their potential and confidently step into the spaces where they’re meant to be. After years of working within a large consulting company, Christine realized her passions lived outside the corporate world. She felt centered around empowering others through storytelling, mindset work, and authentic leadership. Launching her personal brand was a personal evolution that she wanted to share with others to help them achieve the same results. With a clear vision to motivate others through speaking and coaching, she needed a brand identity that truly reflected her voice, values, and purpose.

chirps from the client

“When you're building a brand and defining your voice, it’s easy to get pulled into corporate polish that strips away your identity and leaves you lost in the sea of sameness. Wendy and the other brilliant creative team at Hummingbird Creative Group bring the strategic clarity and edge of corporate—but without the noise, the ego, or the box.

They don’t tell you who to be—they guide you on how to strategically present your brand as who you are—with strength and precision.

As a former professional boxer, 29+ year corporate vet, and now entrepreneur who's been inside the ropes—I can tell you: you'll want this team in your corner when it’s time to answer the bell to throw a punch that lands.”
Christine Spratley, speaker & coach

2020 Bronze Winner: Epic Physical Therapy Logo

challenge

Christine’s leap into entrepreneurship came with a desire to leave behind the traditional business world and step into her unique identity as a speaker and coach. While she was clear on her purpose, she didn’t yet have the messaging, visuals, or tools to communicate her story in a cohesive way. Without a strong brand presence, it was difficult for her to confidently market herself, connect with the right audiences, or secure speaking engagements that aligned with her goals. She needed a brand built around her insights, personality, and purpose. She needed something deeply personal, yet polished enough to make an impact in professional spaces.

strategy

Through our full branding process, we helped Christine build a strong verbal and visual brand platform. Our team started with foundational insight sessions to uncover her unique voice, values, and visual style. We focused on positioning her not just as a speaker or coach, but as a mentor-minded guide and catalyst for others seeking to rise up in their own lives and careers. From there, we developed a brand strategy centered around empowerment, courage, and authenticity. We ensured every brand touchpoint reflected Christine’s personal journey and professional aspirations.

SERVICES provided

goal

When Protus3 engaged Hummingbird Creative Group, the market for IT security solutions had undergone a considerable evolution since the company first opened their doors in 1988. Competition had intensified. New threats to corporate reputations had arisen and continued to multiply like cybercrime, identity theft and fraud. Colleges and universities came under fire for failing to implement adequate security measures. The situation sparked The Cleary Act, which regulates specific measures and reporting requirements; however, many notable institutions received heavy fines for failure to comply. Corporations and institutions in all sectors recognize the need for more sophisticated systems to anticipate threats, monitor activity within their organizations and protect valuable assets. The opportunity for Protus3 to make a powerful change became abundantly clear. Executive leaders no longer view data and information security as strictly a function of the IT department. It is widely recognized that corporate security plays a key role in business strategy. When Protus3 first entered the marketplace under its original name (Risk Management Associates or RMA), the sales team primarily dealt with technically educated buyers. More than 25 years later, the buying cycle has grown more complex, involving stakeholders at higher organizational levels with less technical knowledge. Protus3 originally planned to optimize their website and make it mobile friendly in order to capture more opportunities. They engaged Hummingbird Creative Group for this purpose; however, as collaboration on the project began, Hummingbird’s focus on capturing the brand essence started to resonate. The opportunity for Protus3 to make a powerful change became abundantly clear. Clients recognize that Protus3 has proven expertise in safeguarding their assets: intellectual and real property, equipment, inventory and employee’s safety. Though few competitors can match Protus3’s solid track record in the industry and their security acumen, their brand message did not convey their strength in the market.

solution

Hummingbird Creative Group partnered with Christine Spratley to craft a purpose-driven professional brand that would help her find opportunities to speak with clarity and confidence.

Our work included:

Brand Messaging + Story: Developed a compelling narrative and speaker bio that reflects Christine’s unique experience and mission.
Brand Identity Design: Created a new logo inspired by the unalome symbol - representing her own path to enlightenment and the journey she helps others take.
Visual Design Standards: Established a royal, elegant color palette rooted in gold and blue, reflecting strength, wisdom, and trust.
Tagline Development: “Take Your Seat” emerged as the tagline for Christine’s brand and a powerful call to action for her audience.
Tone of Voice + Style Guides: Crafted language frameworks to support consistency across web, social, and stage presence.
Website Design + Development: Built a professional, easy-to-navigate website that clearly communicates her services and brand story.
Video + Podcast Support: Helped establish the visual and narrative tone for Christine’s video content and podcast launch.

impact

Empowered Brand Presence: Christine’s brand now mirrors her voice and vision, allowing her to show up confidently and consistently in speaking engagements and online platforms.
Audience Alignment: With tailored messaging and visuals, she is now attracting right-fit opportunities and audiences aligned with her mission.
Content Readiness: With strong brand guidelines and marketing assets in place, Christine has the tools to grow her presence across podcasts, events, and digital channels.

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Whether you need a full-scale rebrand, a standout campaign, or a digital presence that captivates, our team delivers solutions tailored to your unique challenges. With a keen eye for detail and a passion for big ideas, we bring the perfect balance of creativity and strategy to every project. Let’s collaborate to shape the future of your brand.

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