served. savored. shared.
Simply Crepes
about the client
Simply Crêpes is a warm and inviting restaurant built around the art of crêpes and family. Rooted in family traditions and creativity, Simply Crêpes delivers an elevated yet approachable experience where every dish feels special. Founded in New York, the brand has multiple established locations there and now two successful restaurants in Raleigh, North Carolina.
2026 Gold Award: Brand Refresh
chirps from the client
"I've worked with other companies that nickel and dime you on time. Sometimes you have somebody just come up with a bunch of ideas, and it's like a smoke screen: a lot of noise with nothing to show for it.
Hummingbird Creative Group is a breath of fresh air. They helped us build The Big Idea. They also come with multiple ideas, but they’re constantly making sure they find something that’s the right fit for us. Every idea is value-driven and actionable. They ask, 'What do you need from us? Do you want us to do the work?' They will follow through on anything they come up with, so you know the ideas have substance.
When they get to work, we know we're getting 150% of their time. They move fast, like lightning. It's structured. It's methodical. They’re thoughtful in their approach, and I can’t say enough wonderful things about working with Hummingbird Creative Group. I wish I could multiply them and give them to all my friends."
challenge
As Simply Crêpes expanded in North Carolina, they needed more than just a new location; they needed a meaningful connection with a new community. While their concept was proven, translating their heritage, personality, and culinary experience into something locally relevant required a thoughtful, strategic approach.
Following a successful launch, the challenge evolved: how to sustain momentum, deepen community relationships, and unify their messaging across channels while maintaining authenticity.
strategy
Hummingbird Creative Group began with a bold “Big Idea”: Bonjour Y’all, a concept that seamlessly blends French roots with Southern hospitality as the Grand Opening campaign for their second location in NC.
After the grand opening, Simply Crepes engaged with Hummingbird to expand their full brand’s strategic foundation. As the result, we refined their core messaging to Served. Savored. Shared. This platform has become a guiding principle across all touchpoints—from in-store experience to digital content—ensuring consistency while reinforcing the emotional value of the brand.
Our ongoing strategy combines:
- Local storytelling rooted in community values.
- Influencer and experiential marketing to drive authentic engagement.
- A cohesive digital ecosystem across social, email, collateral, and web.
- Consistent messaging that reinforces connection, experience, and sharing.
- A comprehensive marketing plan that integrates business goals with specific monthly tactics.
SERVICES provided
solution
Hummingbird Creative Group led the launch of Simply Crêpes’ Raleigh expansion with a fully integrated campaign centered around “Bonjour Y’all,” creating an immediate emotional connection with the local community.
As the partnership evolved, we redefined and unified the brand voice through the messaging platform Served. Savored. Shared.. This became the thread that ties together every customer touchpoint, from social captions and email campaigns to in-restaurant experiences. We continue to support Simply Crêpes through:
- Website Updates: Reflecting the brand story and improving usability.
- Social Media Management: Bringing the “shared experience” to life visually.
- Email Marketing: Encouraging return visits and fostering emotional connections.
- Content Creation: Focusing on real moments, real people, and real experiences.
- Meta Ads: Running targeted campaigns to drive measurable growth.
impact
Our partnership has helped Simply Crêpes evolve from a successful opening into a fully realized, experience-driven brand.
- Unified Brand Voice: “Served. Savored. Shared.” provides a clear, memorable foundation that carries across every channel and interaction.
- Exponential Campaign Growth: The 2026 "Maple Madness" campaign saw a 124% increase in participants and a 50% increase in revenue year-over-year.
- Measurable Sales Lift: In Q1 2026, brand initiatives generated $141,204.46 in associated sales, representing an 18.68% increase in sales.
- Stronger Loyalty: Redemption rates have increased steadily, reaching 21.37% in Q4 2025 and Q1 2026.
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Whether you need a full-scale rebrand, a standout campaign, or a digital presence that captivates, our team delivers solutions tailored to your unique challenges. With a keen eye for detail and a passion for big ideas, we bring the perfect balance of creativity and strategy to every project. Let’s collaborate to shape the future of your brand.